BNB
by BSC News
December 24, 2022
The personal email from the Binance CEO seeks to assuage the concerns of retail clients and brighten the view of the future.
Binance CEO, Changpeng Zhao, has reportedly sent a personal email to retail customers reassuring the group of Binance’s future and solvency.
In the most recent step in the Binance public relations campaign to fight back against the FUD from the FTX collapse, CZ addressed the management of customer wallets and funds between Binance and their retail customers.
In a report from Yahoo Finance’s Brian McGleenon on Dec. 23, the email reportedly says Binance keeps accounts separate and conducts "a daily reconciliation of all crypto-assets that are held by Binance on behalf of its customers.”
"Binance holds all of its clients’ crypto-assets in segregated accounts which are identified separately from any accounts used to hold crypto-assets belonging to Binance and that it also uses Binance’s own wallet infrastructure to safeguard user assets and Binance’s own assets,” CZ stated, as reported by McGleenon.
The recent Binance campaign has now reached a personal level for retail customers. With the private and personal email, retail customers know that CZ and Binance take retail pain seriously and think about the ramifications of broader actions.
Binance wants to make sure that retail clients know that there is not another FTX scenario coming. The message could do well to assuage retail concerns during the holiday season.
Binance positions itself as the world’s leading blockchain ecosystem and crypto-asset infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. The Binance platform aims to increase the freedom of money for users and features a comprehensive portfolio of crypto-asset products and offerings, including trading and finance, education, data and research, social good, investment and incubation, decentralization, and infrastructure solutions.
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