110-Year-Old Bealls Integrates Crypto Payments Across All Stores

Bealls Inc., the U.S. retail chain celebrating its 110th anniversary, now accepts Bitcoin, Ethereum, stablecoins, and memecoins in its 660+ stores across 22 states. The integration, powered by Flexa Payments, allows guests to pay with over 99 digital currencies from more than 300 crypto wallets in-store.

This move establishes Bealls as the first national retailer to accept digital currencies from any wallet across multiple blockchains simultaneously.

Customers can now use crypto assets for purchases in-store at Bealls, Bealls Florida, and Home Centric locations, providing a faster, flexible alternative to traditional payment methods.

Bealls’ Crypto Adoption Strategy

Over the past century, Bealls has maintained a strong focus on technological advancement to enhance the guest experience. This includes:

• In-store kiosks for self-service shopping
• Online shopping platforms at bealls.com and beallsflorida.com
• Digital currency integration through Flexa Payments

The current initiative marks a significant step in real-world crypto adoption. Bealls now lets customers pay with Bitcoin, Ethereum, stablecoins like USDC, and memecoins, broadening choices for those versed in tokenomics and blockchain.

How Flexa Payments Works

Flexa Payments is engineered for retail environments, offering:

• Support for 99+ digital currencies including Bitcoin (BTC), Ethereum (ETH), and Circle’s USDC
• Compatibility with 300+ wallets from major crypto providers
• Sub-second transaction speeds for in-store purchases
• Seamless integration with existing point-of-sale systems
• Automatic updates for new currencies and wallets as they become available

Flexa’s design ensures that payments are secure and efficient, minimizing friction for both merchants and customers. Transactions can be initiated via mobile devices, apps, or directly in-store.

Technical Details and Blockchain Coverage

The Bealls-Flexa integration covers more than a dozen blockchains, allowing flexibility in payment methods and accommodating a wide range of digital assets, according to The Street. This multi-chain approach ensures that popular tokens, from large-cap cryptocurrencies to niche memecoins, are accepted without limiting consumer choice.

Key technical highlights include:

• Cross-chain compatibility: Payments can be processed across multiple blockchains simultaneously
• Wallet agnosticism: Any supported crypto wallet can be used, avoiding the need for proprietary apps
• Instant settlement: Transactions are confirmed in sub-second timeframes, reducing risk for both merchant and consumer
• Stablecoin utilization: Tokens like USDC provide predictable value, ideal for day-to-day retail use

Significance for Retail and Crypto Adoption

Bealls’ adoption of digital currencies demonstrates how retail chains can integrate crypto without disrupting existing payment infrastructure. With 28% of American adults owning cryptocurrency as of early 2025, which is roughly 65 million people, retailers like Bealls are responding to consumer demand for alternative payment methods.

Industry observers note that real-world applications of crypto remain a key factor in widespread adoption. Integrating crypto payments at scale in physical stores addresses usability, speed, and accessibility—three major barriers that often deter new users.

Operational Impact

Bealls’ integration ensures operational efficiency:

• No new hardware required: Works with existing point-of-sale systems
• Automatic updates: Future-proofing for emerging cryptocurrencies
• Unified dashboard: Merchants can monitor transactions across currencies and wallets

The system reduces payment processing complexity while maintaining security standards consistent with traditional credit card networks.

Conclusion

Bealls’ integration of Flexa Payments demonstrates that legacy retail infrastructure can accommodate digital currency transactions efficiently. With support for major cryptocurrencies, stablecoins, and memecoins, the retailer provides a fast, flexible, and scalable solution for in-store payments. This capability enhances the guest experience, streamlines operations, and offers a clear model for other retailers considering crypto adoption.

Combining long-standing retail know-how with blockchain technology, Bealls now supports seamless, everyday crypto transactions in its stores.

Resources:

1. Press release - Bealls Inc. Partners With Flexa to Offer Digital Currency Payment Options at Its Stores Nationwide: https://www.businesswire.com/news/home/20251020035820/en/Bealls-Inc.-Partners-With-Flexa-to-Offer-Digital-Currency-Payment-Options-at-Its-Stores-Nationwide?feedref=JjAwJuNHiystnCoBq_hl-fLcmYSZsqlD_XPbplM8Ta6D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5iej_DoWrIhfD31cAxcB60aE

2. 110-year-old department store chain accepts crypto - report by The Street: https://www.thestreet.com/crypto/retail/110-year-old-department-store-chain-crypto