Spanish Coffee Chain Aims to Become Spain’s Biggest Bitcoin Treasury With $1B+

Spain’s Alicante-based Vanadi Coffee approved a bold €1 billion plan to invest in Bitcoin. The decision, greenlit by shareholders on June 29.

Though better known for espresso and pastries than digital assets, Vanadi is now aiming to make Bitcoin its primary reserve asset—following in the footsteps of MicroStrategy and Japan’s Metaplanet.

The company has already purchased 54 BTC, valued at around €5.8 million, and filed a statement with BME Growth indicating plans to become the largest corporate holder of Bitcoin in Spain. For a company with just six stores and a history of operating losses, the pivot is dramatic.

Vanadi’s Billion-Euro Bitcoin Plan Raises Eyebrows

What sets Vanadi apart from other Bitcoin adopters is the sheer scale of its ambition compared to its core business. Investing €1 billion into Bitcoin, while only operating a small café chain with six locations, is an aggressive financial strategy.

Despite these risks, Vanadi is not alone in its conviction. Bitcoin is increasingly being adopted as a treasury asset around the world. Firms like Bakkt have announced similar plans to buy up to $1 billion worth of Bitcoin. For Vanadi, joining this trend isn’t just about hype—it’s about long-term positioning.

The company also received outside interest. In May, it was approached by Alpha Blue Ocean, which pledged to invest more than €1.5 billion across 15 companies globally. Another smaller offer came from a local software consultant willing to put up €50 million. 

A Struggling Business Looks for a Lifeline

In 2024, the company reported losses of €3.3 million, up nearly 16% from the previous year. Rising coffee prices, inflationary pressure, and increasing competition have chipped away at its margins.

Skeptics highlight that Vanadi’s jump into Bitcoin is unlike those made by larger firms like Tesla or Coinbase, who have the capital and compliance experience to weather crypto volatility. Vanadi, in contrast, has limited experience in digital asset management and no history of navigating crypto regulation.

Spain’s regulatory environment is also conservative. While not actively hostile, it takes a cautious approach to digital assets. This puts more pressure on Vanadi to execute flawlessly.

However, the firm’s modest retail footprint and thin balance sheet haven’t stopped it from dreaming big. The coffee chain’s leadership believes that Bitcoin could act as a long-term treasury reserve capable of preserving value in a volatile economic climate.

Stock Price Surges on Bitcoin Announcement

Markets have responded to the news with enthusiasm. Vanadi’s stock price more than tripled in June following the Bitcoin investment announcement, showing that investor appetite for crypto-aligned equities remains strong.

Analysts point to the MicroStrategy effect—where companies that adopt Bitcoin see significant spikes in equity prices due to retail enthusiasm, even if their core businesses remain unchanged.

Corporate Bitcoin adoption isn’t a passing fad. Strategy (formerly MicroStrategy) holds over 200,000 BTC. Metaplanet, a Japanese tech firm, has moved its reserves heavily into Bitcoin.