FLOKI Valhalla Tournament Begins in September With $150k Prize Pool

Floki has confirmed that the first Valhalla play-to-earn (P2E) tournament will begin in September 2025, with a total prize pool of $150,000. The competition will reward 64 winners, making it one of the most inclusive blockchain gaming tournaments announced to date. 

The prize money will be distributed across multiple tiers, with the top player earning $50,000 in FLOKI tokens.

Prize Pool Breakdown

Unlike traditional esports competitions, where rewards are often concentrated among a handful of finalists, Valhalla’s structure ensures that a wide group of players benefit. Floki recently doubled the prize pool to $150,000, expanding payouts across all 64 winners.

Distribution of Rewards

• 1st place: $50,000
• 2nd place: $20,000
• 3rd and 4th places: $10,000 each
• 5th–8th places: $4,000 each
• 9th–16th places: $2,000 each
• 17th–32nd places: $1,000 each
• 33rd–64th places: $400 each

This payout structure highlights a focus on competitive inclusivity, ensuring that players who perform well, even outside the top 10, can still receive meaningful rewards.

Core Gameplay and Tournament Format

At the center of the competition are Veras, Valhalla’s NFT-based creatures that players can train, upgrade, and deploy in battles. These Veras are key to the tactical turn-based combat system, where strategy often outweighs sheer in-game spending.

Participants will be expected to:

• Train Veras to unlock stronger abilities.
• Develop strategies for hex-grid battle arenas.
• Adapt to opponents’ tactics in turn-based combat.

While detailed rules, eligibility criteria, and the final tournament schedule will be published by Floki next week, the structure suggests that gameplay depth and preparation will play a decisive role in determining winners.

From Memecoin to Gaming Platform

Floki, first introduced as a memecoin, has expanded into blockchain gaming over the past three years. Its flagship project, Valhalla, officially launched on mainnet on June 30, 2025.

Valhalla is a browser-based massively multiplayer online role-playing game (MMORPG) that integrates blockchain mechanics into traditional online gameplay. Inspired by Norse mythology, the game combines NFT-based asset ownership with tactical combat and resource management.

Key features include:

• NFT-based ownership: Veras, equipment, and in-game assets are stored on-chain.
• Play-to-earn model: Players earn FLOKI tokens through achievements and participation.
• Tactical combat: Hexagonal arenas with turn-based battle mechanics.
• Guild cooperation: Shared objectives and community-driven strategies.
• Decentralized economy: FLOKI tokens serve as the medium for trades, staking, and in-game activities.

Pedro Vidal, Floki’s Community Relations Officer, has said that Valhalla was designed to counter common issues in blockchain gaming, such as unstable tokenomics and shallow gameplay loops.

Marketing and Outreach

To support the tournament and broader adoption, Floki has launched a marketing campaign targeting both television and digital platforms.

• Television advertising: Between August and October 2025, Valhalla will air 350 commercials across major networks including Bloomberg, CNBC, and Fox Business. The campaign began on August 9 at 6:30 PM EST with a feature on New to The Street.
• Times Square presence: Ads are running on the Reuters billboard in New York, playing 20 times per hour.
• Esports integration: Floki previously sponsored Global Esports Industry Week in June, allowing players to test Valhalla during live events.

Previous Tournaments and Growth

Last July, Floki hosted its first major competition with a $75,000 prize pool. That tournament also included 64 winners, with a top prize of $25,000. The September event more than doubles the payout, showing increased resources and interest in competitive participation.

This prize growth reflects the broader adoption of blockchain-based esports, where on-chain rewards provide both transparency and instant settlement, distinguishing such events from traditional gaming competitions.

Robinhood Listing Boosts FLOKI

Another development that may influence tournament visibility is the Robinhood listing of FLOKI. On August 7, 2025, Robinhood officially added FLOKI to its trading platform. The listing opens access to a large retail investor base in the U.S., potentially increasing liquidity for FLOKI tokens.

The timing of this listing, just weeks before the tournament, is significant. Players competing for rewards will have greater access to liquid markets, enabling faster conversion of winnings if they choose to trade.

Technical Aspects of Valhalla

The game’s reliance on blockchain infrastructure enables true ownership of in-game assets. Unlike conventional online RPGs, where items are locked within centralized servers, Valhalla’s NFTs can be traded openly on decentralized marketplaces.

Core mechanics include:

• Veras NFTs: Creatures with unique traits, trainable abilities, and strategic roles in combat.
• On-chain economy: FLOKI tokens act as both rewards and the medium for player-to-player trading.
• Hex-grid battlefields: Players must plan movement and attacks strategically.
• Guild mechanics: Shared goals, collective resource management, and cooperative events.

Conclusion

The upcoming Valhalla P2E tournament is a milestone for Floki’s gaming ambitions. With a $150,000 prize pool distributed across 64 winners, the event blends competitive gaming with blockchain-driven ownership and rewards.

Floki’s efforts to expand beyond its memecoin origins through Valhalla underscore its strategy of building a sustainable gaming ecosystem. While details of tournament eligibility and final rules are still pending, the structure, prize pool, and gameplay mechanics provide clear insight into how Floki aims to establish itself in blockchain gaming.

Resources:

1. Floki Blog: https://blog.floki.com/

2. About Valhalla: https://wiki.valhalla.game/

3. Floki whitepaper: https://docs.floki.com/whitepaper

4. New To The Street Press Release on Valhalla Ads - https://www.ccn.com/flokis-valhalla-mmorpg-storms-u-s-television-with-60-day-national-commercial-blitz/ 

5. Valhalla Game Launch: https://www.coindesk.com/markets/2025/07/05/floki-advances-blockchain-gaming-ambitions-with-valhalla-mainnet-launch-and-esports-partnership