Floki Unveils Valhalla’s First Tournament With $75,000 in Prizes

On June 30, Floki officially launched the mainnet of Valhalla, its flagship metaverse game. Now, just weeks later, the team has announced its biggest move yet—a $75,000 tournament that puts its ambitions front and center in the blockchain gaming space.

$75,000 Tournament: Competitive Gaming Hits the Blockchain

Floki made the announcement with a bold statement:

“Valhalla’s First Tournament is Coming: $75,000 on the Line. Are You Ready?”

The tournament will let many players compete but only 64 participants—referred to as “Vikings” within the Valhalla universe—will be named winners. The champion will walk away with $25,000 in FLOKI tokens. It’s a prize designed to attract both traditional gamers and crypto-native players to a platform that mixes high-quality gameplay with real ownership.

What Is Valhalla?

Valhalla is a browser-based blockchain MMORPG inspired by Norse mythology. The game blends classic tactical, turn-based combat with Web3 ownership mechanics. Players command NFT-based creatures called Veras, explore an open world, battle in hex-grid arenas, and build in-game economies—all powered by the FLOKI token.

Key features include:

• NFT-based ownership: Everything from your Veras to in-game items are NFTs you truly own.
• Play-to-earn mechanics: Earn FLOKI tokens as you play, win, and trade.
• Decentralized economy: The FLOKI token fuels transactions, item trades, and in-game rewards.

Importantly, Valhalla does this without sacrificing gameplay. This is a full-fledged MMORPG meant to engage and retain players.

Pedro Vidal, Community Relations Officer at Floki, explained that the game is built to solve real problems in the play-to-earn space, including poor game design, lack of community support, and unsustainable tokenomics.

Most crypto games have struggled to keep users beyond the initial hype. Valhalla is trying to change that.

The aim is to create a game people actually want to play—regardless of whether they know anything about blockchain. 

Celebrity Endorsements and Strategic Media Push

The Valhalla campaign spans both digital and traditional platforms. Hafthor Bjornsson—best known as “The Mountain” from Game of Thrones—streamed the game live on Twitch, giving it instant credibility among gaming audiences.

Meanwhile, ads are running on Fox Business, CNBC, and Bloomberg, helping onboard viewers who may not be familiar with NFTs or play-to-earn. These national campaigns are aimed not just at gamers, but also at mainstream audiences who are slowly warming to crypto-backed products.

In Times Square, Valhalla ads light up the Reuters billboard 20 times an hour—ensuring visibility among both New Yorkers and international tourists. 

Floki also served as a presenting sponsor for Global Esports Industry Week in June, reinforcing its position in the competitive gaming world. Event attendees got hands-on access to Valhalla through interactive booths and demos.

100,000+ Veras Minted

Just days after launch, the game has seen over 100,000 Veras minted. These NFT creatures are central to the Valhalla gameplay loop. They’re not just pets or cosmetic items. They have utility, stats, and can be trained, traded, and battled with.

Each Vera is unique and adds real value to both the player and the ecosystem.