Inside Floki’s Media Blitz Ahead of Valhalla’s Mainnet Launch

Floki is ramping up its visibility ahead of a pivotal moment: the June 30, 2025, mainnet launch of Valhalla, its flagship metaverse MMORPG. After years of development and several security audits, the Norse mythology-inspired game is finally set to go live. 

In anticipation, Floki has launched one of the most aggressive multi-platform marketing campaigns in the crypto space, aimed not only at Web3 users but at the global gaming community.

From Meme to Mainstream: FLOKI on National TV

The centerpiece of the media strategy is an expansive national television push across the U.S. Through paid segments on Fox Business, CNBC, and Bloomberg Television, Floki is targeting over 219 million households. These long-form interviews allow project leaders to speak directly to investors, educating audiences about Valhalla’s gameplay, token utility, and broader vision.

Running twice monthly, these TV spots are timed to build momentum leading up to launch. It’s an effort to cement Floki’s reputation not just as a meme coin, but as a serious blockchain gaming project.

Times Square Takeover and Billboard Blitz

For four weeks each month, Floki has secured digital ad space on the iconic Reuters billboard in New York’s Times Square. These ads appear 20 times per hour, giving Valhalla round-the-clock exposure in one of the world’s busiest commercial locations.

The goal is to maximize mainstream visibility and associate the FLOKI brand with innovation and scale. 

Heavy Rotation Across Financial Networks

Floki is also deploying over 150 monthly commercials on major financial TV networks. These 30-second ads are slotted during peak viewing hours, specifically when decision-makers are tuned in. An additional 50 ads will air on Bloomberg during the campaign’s second month, reinforcing Valhalla’s presence in serious investment circles.

This sustained airtime ensures repeated exposure and brand familiarity—two critical elements in building investor confidence in an evolving market.

Taking Over Esports with Valhalla at the Helm

Floki’s media campaign isn’t confined to traditional finance. The project has also partnered with the Global Esports Industry Week (GEIW) as the presenting sponsor. This five-day event, took place from June 18 to 22, put Valhalla front and center just days before its official launch.

Attendees will see Valhalla-themed signage, lanyards, and branding across the venue. A dedicated gaming station will allow esports fans and developers to test the game live. Floki will even deliver a keynote address, using the platform to show that Web3 gaming is no longer a niche idea.

Bridging Web3 and Football

On June 16, Floki sponsored the “Play on the Pitch” initiative at the Nottingham Forest Football Club’s home stadium. As part of the Premier League Primary Stars program, this event brings crypto and football together in a child-focused environment.

Students will wear Floki-branded kits while LED boards inside the stadium promote Valhalla. The message is simple: Floki is more than a coin. It’s a brand connecting communities, cultures, and technologies.

Targeting Mobile-First Gamers Across the Globe

In mid-June, Floki began a five-week mobile advertising campaign to promote Valhalla within top games like Candy Crush, Call of Duty: Mobile, and Subway Surfers. These short, interactive gameplay clips are expected to generate 2.25 million impressions across high-growth regions like India, Vietnam, Nigeria, and Argentina.

The choice to go mobile-first reflects Floki’s understanding of where the next wave of crypto adoption is happening. 

Reddit and Twitch: Reaching Crypto’s Core

Floki is also taking its campaign to Reddit, with highly targeted ad placements on subreddits focused on Web3 gaming, DeFi, and crypto. Comments will be enabled to generate conversations, while pixel tracking will allow retargeting for high-intent users. The campaign aims for 2.5 million impressions across the U.S., India, and Latin America.

Twitch is the other battleground. Started from June 16, non-skippable Valhalla ads rolled out on Twitch, reaching gamers in the U.S., Brazil, and Turkey. With 2.75 million ad plays booked, Floki is making sure serious gamers hear about Valhalla—before the game goes live.

YouTube and Programmatic Display: Sealing the Funnel

From June 20 to July 17, Floki will run a programmatic display campaign targeting blockchain and gaming content across websites. These ads are dynamically served based on user behavior and interest, making them far more effective than generic banners.

In parallel, Valhalla will appear in 15- and 30-second video ads on YouTube, reaching audiences in the U.S., Southeast Asia, Brazil, and beyond. The campaign will leverage skippable and unskippable formats to ensure both engagement and awareness.

Combined, these campaigns are expected to deliver over 10 million impressions globally.

Floki is making its boldest play yet. The upcoming launch is more than a game release. It’s the unveiling of a full-scale metaverse economy backed by years of development and strategic vision.