FLOKI Launches U.S. Media Blitz Ahead of Valhalla Mainnet Launch

Floki kicked off a comprehensive three-month media campaign in a bold move to expand its presence in the United States. FLOKI is placing itself in the spotlight with national TV coverage reaching more than 219 million U.S. households, a Times Square billboard takeover, and a wide-ranging marketing campaign, all timed just weeks ahead of the Valhalla launch, its flagship MMORPG metaverse game.

National TV Coverage: A Strategic Media Play

FLOKI’s media blitz is anchored by sponsored programming on major financial networks like Fox Business and Bloomberg Television. Twice each month, FLOKI’s leadership will appear in long-form interviews, designed to engage investors and crypto enthusiasts alike. These segments will reportedly reach more than 219 million households across the country, providing extensive exposure in some of the most influential markets.

By focusing on networks watched by financial experts and investors, FLOKI seeks to draw substantial capital and build trust before Valhalla’s mainnet launch on June 30, 2025. 

Times Square Billboard Campaign: High-Impact Visuals

Complementing the TV presence, FLOKI will dominate one of the world’s most iconic advertising spaces: the Reuters digital billboard on 42nd Street in New York City. 

The campaign will run for four weeks each month, with FLOKI’s digital ads appearing 20 times per hour. The billboard will spotlight Valhalla, reinforcing the project’s brand in a prime location visited by millions daily.

Extensive Commercial Reach on Financial Networks

In addition to interviews and billboards, FLOKI will run over 150 commercials each month on CNBC, Fox Business, and Bloomberg. These 30-second spots will air during prime business hours, ensuring high visibility among decision-makers and crypto investors. 

The campaign’s second month will bring an extra push with 50 additional spots on Bloomberg, intensifying its media footprint.

Press Outreach and Syndication

FLOKI’s media campaign extends to traditional press channels. Monthly press releases will mark campaign milestones and promote upcoming air times. Recaps of NYSE floor interviews and ecosystem case studies will be syndicated to major networks including ABC, NBC, CBS, and FOX affiliates.

This broad coverage helps FLOKI tap into the general business news cycle, gaining attention beyond crypto-specific audiences. 

Social Media and YouTube Amplification

Recognizing the power of digital platforms, FLOKI has partnered with "New To The Street," which boasts over 2.47 million YouTube subscribers. All interviews, commercials, and press content will be distributed across its social media channels, ensuring ongoing engagement and reach.

Moreover, the content will be archived and SEO-optimized for a full year on the platform, supporting long-term discoverability. This strategy allows FLOKI to build a digital library of high-quality, evergreen content accessible to both investors and fans worldwide.

Investor Relations

Beyond mass media, FLOKI is engaging with investors through broker-hosted meet-and-greets, intimate dinners in New York City, and virtual presentations targeting family offices and accredited investors. 

Pedro Vidal, FLOKI’s Community Relations Officer, highlighted the campaign’s significance, stating:

"This campaign expands our reach and reveals the powerful utility within the FLOKI ecosystem. I'm dually proud and excited!"

All of this activity builds toward a key milestone: the launch of Valhalla on June 30, 2025. Valhalla is an MMORPG metaverse game designed to showcase the FLOKI ecosystem’s utility. This mainnet launch will introduce new gameplay features, decentralized finance elements, and user-owned economies, all running on FLOKI’s blockchain infrastructure.

TokenFi Sponsorship and International Marketing Moves

Just days before launching the U.S. media blitz, FLOKI’s TokenFi platform secured a high-profile sponsorship for the West Indies Tour of Ireland 2025 cricket series. This sports marketing deal places TokenFi’s brand front and center across multiple international markets, reaching an estimated 20 million viewers.

TokenFi branding will appear on official logos, pitch mats, boundary ropes, and post-match backdrops throughout the six-match series. Broadcast agreements ensure exposure across major regions, including the UK, Caribbean, India, and Africa. 

FLOKI and Rice Robotics: Merging AI and Blockchain

Adding another layer to its ecosystem, FLOKI recently partnered with Rice Robotics to launch the FLOKI M1 minibot, an AI-powered assistant backed by Nvidia’s nano-computer technology. The minibot learns from user interactions, contributing to Rice AI’s decentralized physical AI (DePAI) protocol.

Users earn $RICE tokens for engaging with the robot, creating an innovative loop of data generation and blockchain rewards.