FLOKI to Take Valhalla to Millions of Mobile Gamers in Global Ad Blitz

Starting June 16, Floki is launching a major five-week ad campaign to promote Valhalla, its flagship Play-to-Earn (P2E) metaverse game, to millions of mobile gamers across the globe. 

The campaign aims to deliver over 2.25 million ad impressions through immersive 15–30 second gameplay clips inside some of the world’s most downloaded mobile games, including Candy Crush, Subway Surfers, and Call of Duty: Mobile.

The focus is mobile-first gamers aged 18 to 40 across seven key markets—the Philippines, Vietnam, Nigeria, Indonesia, India, Thailand, and Argentina. These countries have two things in common: a massive mobile gaming population and rapidly growing crypto adoption. 

“$FLOKI is bringing Valhalla straight to the world's most active gaming communities,” the team announced.

The ad format includes interactive gameplay snippets that encourage users to play and engage. Such engagement contributes to higher retention and better conversion—key metrics in both gaming and crypto. 

Metaverse gaming meets mobile-first markets

Valhalla is a metaverse ecosystem built with real utility. As a Play-to-Earn game, it offers players in-game rewards that can translate into tangible digital assets. That makes the platform a natural fit for mobile-first economies where digital ownership is becoming more than a buzzword.

By integrating Valhalla ads directly into games people already love, Floki is meeting its audience where they spend their time—on their phones.

Nottingham Forest joins the digital revolution

Just one day before the mobile campaign announcement, Floki revealed a heartwarming and strategic partnership with Nottingham Forest Community Trust. On June 16, the same day the mobile campaign kicks off, Floki will sponsor the “Play on the Pitch” event at The City Ground, the home stadium of Nottingham Forest Football Club.

The event, part of the Premier League Primary Stars program, will bring together 40 children from four Nottingham schools to play a tournament on a Premier League pitch. It's more than just football. It’s about inspiring kids with life values like teamwork, ambition, and fairness.

With Floki stepping in as the main sponsor, every child will wear custom kits showcasing Floki branding. Around the stadium, LED boards will promote Valhalla, and a special big-screen message from Nottingham Forest players will add to the excitement.

Before, the Nottingham Forest partnership, Floki announced it had become the Official Partner of the Baroda Premier League 2025 in India. The cricket league, backed by the Baroda Cricket Association, will run from June 15 to 29. Floki’s branding and messaging will reach thousands of Indian fans during the tournament.

The U.S. gets the Floki treatment too

While Floki builds traction in Asia, Africa, and Latin America through mobile ads and sports, the project is also aggressively targeting the U.S. market. A massive three-month media campaign is underway, reaching over 219 million households via Fox Business, Bloomberg Television, and CNBC.

This campaign includes:

• Leadership interviews on TV
• More than 150 commercials monthly
• Billboard placements in Times Square—20 ads per hour
• Press syndication across ABC, CBS, NBC, and FOX
• YouTube interviews distributed to over 2.4 million subscribers

Floki is targeting the fast-growing mobile gaming market, aligning with major sports initiatives, and running global media campaigns in a push to make Valhalla more than just a game. The project aims to turn it into a broader cultural movement with mainstream appeal.