Doodles’ Upcoming Token $DOOD: Everything We Know

The NFT space is evolving, and Doodles is taking a major step by launching its own Solana-based token, $DOOD. With a total supply of 10 billion tokens, the project aims to integrate $DOOD into its ecosystem while also leveraging the growing memecoin trend.

However, this isn't just another speculative token launch. Doodles' leadership shift and strategic changes signal a larger transformation for the brand, aiming to balance community engagement and mainstream adoption.

$DOOD Tokenomics: How the Supply is Allocated

Doodles has revealed a structured allocation plan for its 10 billion $DOOD tokens:

• 30% will go to the Doodles community, rewarding holders and supporting engagement.

• 25% will be allocated to an ecosystem fund, ensuring long-term project growth.

• 17% is reserved for the team, likely to incentivize developers and contributors.

• 13% is designated for "new blood", possibly referring to future investors, partners, or strategic hires.

• 10% will be provided to liquidity providers, ensuring a stable market for $DOOD.

• 5% will be retained by Doodles Inc., the company behind the project.

This structured distribution indicates that Doodles is prioritizing its community and ecosystem development, rather than concentrating tokens in a single entity.

Doodles' Strategic Shift

Doodles initially launched as a 10,000-piece NFT collection, but over time, it expanded into entertainment, animation, and music collaborations. The project partnered with McDonald's, Adidas, and even Pharrell Williams, pushing Doodles into mainstream culture.

Despite these high-profile deals, many crypto-native holders felt that Doodles was prioritizing corporate tie-ins over its original community. CEO Scott Martin, who recently took over leadership, acknowledged this issue, calling it the “futon effect”—trying to be both a couch and a bed but succeeding at neither.

“We're trying to be a bed and a couch,” he said. “And ultimately, it's uncomfortable.”

To counter this, Martin wants to refocus Doodles on its core community. The $DOOD token launch is a key part of this shift, aiming to bring back engagement from NFT holders while also reaching a broader audience.

$DOOD: A Memecoin or Something More?

When announcing $DOOD, Scott Martin initially referred to it as a memecoin. However, he quickly clarified his stance, explaining that while the token will start as a memecoin, the goal is to transition into a true utility token over time.

One major reason for this careful wording is US securities laws. Martin emphasized that Doodles must remain compliant before introducing advanced functionalities for $DOOD. This cautious approach suggests that $DOOD's role within the ecosystem will expand gradually rather than launching with immediate use cases.

While $DOOD is launching on Solana, the Doodles team plans to bridge the token to Base, Coinbase’s Layer 2 network, in the future. This suggests that Doodles is looking for multi-chain adoption, allowing $DOOD holders to benefit from both Solana’s speed and Ethereum’s broader ecosystem. 

Why Launch $DOOD Now? The Growing Memecoin Trend

The NFT sector is shifting, with more projects introducing native tokens to boost engagement. Pudgy Penguins ($PENGU) and Azuki ($ANIME) have already launched their own tokens, and Doodles seems to be following this trend.

Another key factor is Donald Trump’s re-election, which has led to a more favorable regulatory environment for crypto. Under the previous administration, crypto token launches faced legal uncertainty, but now, projects like DOOD can move forward with fewer obstacles.

This has encouraged many projects to explore aggressive growth strategies, and Doodles is capitalizing on this opportunity.

The Future of $DOOD: What Can We Expect?

The long-term vision for $DOOD remains partially unclear, but Martin has hinted at gamification and interactive experiences. One proposed idea involves allowing users to spend $DOOD to control real-world art installations, such as lowering a sculpture into a car crusher.

While this might seem unconventional, it aligns with Doodles’ focus on interactive storytelling. The brand wants its audience to play an active role in shaping its universe, and $DOOD could become a key tool for this vision.