Celia’s Circle App Hits Play Store: A New Way to Browse and Earn

On August 13, Celia Finance released the much-anticipated Circle, its first utility product within a broader Web3 ecosystem. This browser app, now available on the Google Play Store, introduces a model where users receive rewards for everyday online activities. While the Android version is live, the iOS counterpart remains under review by Apple. The launch follows a period of beta testing and promotional efforts, marking a step in Celia's expansion beyond its core token mining features.

Understanding Circle: Core Concept and Functionality

Circle operates as a web browser with a twist. It emphasizes privacy while incorporating Web3 elements. The app allows users to earn rewards simply by browsing the internet. These rewards come in the form of points, which users can later convert to cryptocurrency.

At its base, Circle functions like a standard browser. You enter URLs, search for information, and navigate pages. What sets it apart is the built-in earning mechanism. As you surf, the app tracks activity and assigns points. These accumulate over time. For instance, reading news articles within the app now yields higher points, a recent adjustment to encourage user engagement.

The browser integrates with the Celia wallet. This means rewards flow directly into a user's in-app account. From there, points convert to USDT, a stablecoin. Users must verify their accounts to access withdrawals. Verification involves standard steps like email confirmation and identity checks, as shown in tutorial videos released by the team.

Privacy features include ad-blocking and data protection tools. The app claims to prevent tracking by third parties. It also supports decentralized applications (dApps), allowing seamless interaction with blockchain-based services.

Timeline of the Launch Process

Development for Circle picked up pace in early July. The team announced beta testing that month, selecting around 1,000 participants—750 for Android and 250 for iOS. Testers received invite links and provided feedback through a shake-to-report feature. This helped refine the app before public release.

By late July, the browser neared completion. Final updates addressed bugs and improved user interface. On August 4, submissions went to both Google Play and the App Store. Google approved it within days, leading to the August 13 launch. Apple’s review process continues, with no set date for approval.

In preparation, the Celia team ran a 30-day series of educational posts and videos. Starting in July, they highlighted one feature daily. Features covered included account verification, wallet top-ups, withdrawals, referrals, and earning through browsing. These resources remain available on their YouTube channel and X account, offering step-by-step guidance for new users.

For example, to start earning, download the app from the Play Store. Log in with an existing Celia account or create one. Enable the browsing tracker, and points begin accruing. Referrals add another layer: invite friends using a code, and both parties gain bonus points. 

Potential Earnings: Bold claim?

The Celia team, via a post on X, claims that it is impossible for users not to realize significant value in Celia tokens post-mainnet. Per Celia, users can earn between $10 and $100 monthly on the Circle app, depending on usage. This estimate assumes consistent browsing. Points convert to USDT at set rates, though exact conversion details appear in the app.

Circle's reward system centers on daily activity. The project has also increased points for news reading in a recent update just before the app launch. This aims to boost time spent on curated feeds. Custom news sections let users tailor content, potentially increasing relevance and rewards.

To maximize value, focus on consistent use: read news daily, complete tasks, and refer others. Monitor point balances and convert promptly. Be aware of fees in withdrawals or conversions, similar to Celia's 5% processing on unclaimed points. Users should also complete KYC early, as it's required for mainnet transitions.

Note that users can mine $CELIA tokens separately through the main Celia app, but Circle focuses on utility-based earning.

Celia’s Ecosystem Foundations

Celia Finance builds tools for Web3 adoption. Their main app lets users mine $CELIA tokens via mobile. The project emphasizes accessibility, with features like in-app wallets and swaps. Circle represents the first in a lineup of products, followed by others like Games by Celia. The ecosystem prepares for mainnet launch later in 2025, with Celia to release a checklist for token migration in August. 

With Circle live on Android, focus now shifts to iOS approval and user adoption. The app's Play Store page describes it as a place where activity gets protected and rewarded. While Celia plans token listing post-mainnet, they emphasize building value through products like Circle, contrasting it with projects where mined tokens yield little return. This approach ties utility to token economics.

Circle introduces a model where browsing generates value and fits into Web3's push for user-owned data and rewards. As the app gains users, its role in the ecosystem will become clearer. Readers can follow official channels for the latest developments.