Binance Expands Fiat Onramp with Apple Pay and Google Pay

Binance partnered with Worldpay to integrate Google Pay and Apple Pay into its fiat onramp. Users can now purchase digital assets like Bitcoin and Ethereum on Binance using credit or debit cards already linked to these digital wallets—on both desktop and the Binance app.

Across many regions, credit card usage remains low, but mobile phone adoption is soaring. By integrating the world’s most used digital wallets, Binance is tapping into that mobile-first behavior. These wallets are already trusted for everyday payments—from e-commerce to food delivery—and now they can onboard users into crypto just as easily.

This move is especially impactful in emerging markets, where users often skip traditional banking and rely entirely on smartphones and mobile money apps. 

“By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust,” Binance said in a statement. “The result is a smoother, more intuitive onramp into crypto, which leads to a better user experience across the board.”

For new users, especially in underbanked regions, the familiarity of Apple Pay and Google Pay can make all the difference. Instead of filling out forms or connecting external accounts, they can start their crypto journey with just a tap.

And for existing users, the speed and convenience of using mobile wallets makes the process smoother, removing friction from their experience.

A Strategic Expansion of Binance’s Fiat Infrastructure

This latest upgrade is part of Binance’s long-term strategy to build one of the most inclusive and localized fiat gateways in crypto. The exchange now supports over 1,000 payment methods across more than 125 fiat currencies, and has launched services in over 20 new countries.

In regions like West and Central Africa, Binance integrated mobile money systems across nine countries, offering financial access to communities underserved by banks. In 2024 alone, Binance launched 18 new fiat payment channels for both retail and institutional users, including bank transfers, mobile wallets, and local payment providers.

Known for processing trillions in transactions yearly, Worldpay has been actively expanding its crypto footprint. The payments giant processed $1.3 billion in stablecoin transactions in 2024—up from under $1 billion in 2023. Now, it’s eyeing deeper integration into blockchain infrastructure, even exploring roles as a validator on select networks.

Nabil Manji, Head of FinTech Growth at Worldpay, highlighted that digital wallets are already dominant in mobile commerce, and integrating them with crypto platforms bridges a natural gap.

In September 2024, the company revealed plans to begin verifying blockchain transactions, signaling a move to become more active in the space.