news2h ago

BITCOIN TREASURY FIRM 'STRIVE' MAKES HUGE BTC PURCHASE

Nasdaq-listed Strive Inc. has acquired an additional 789 BTC for $61.43 million, bringing its total Bitcoin treasury to 14,557 BTC valued at nearly $1.13 billion — cementing its place among the largest corporate Bitcoin holders.

Nasdaq-listed Bitcoin treasury firm @Strive has added another 789 $BTC to its balance sheet, paying $61.43 million at an average price of $77,890 per coin. The purchase brings Strive's total holdings to approximately 14,557 Bitcoin.

CEO Matt Cole confirmed the buy lifted the firm's holdings to 14,557 BTC, valued at nearly $1.13 billion as of April 24. That makes Strive the ninth-largest corporate Bitcoin holder, ahead of miner Hut 8 and behind Coinbase.

A Strategy Built Around Bitcoin

Strive describes itself as a structured finance company and institutional asset manager, with Bitcoin as its hurdle rate for capital deployment — focused on increasing Bitcoin per share to outperform the asset over the long run. Its wholly owned subsidiary, Strive Asset Management, is an SEC-registered investment adviser managing over $2.7 billion in assets.

The latest purchase builds on a series of acquisitions throughout 2026. In March, the company added 179 BTC, bringing its holdings at the time to over 13,000 BTC. As of April 24, Strive also held $90.5 million in cash and cash equivalents and $50.3 million in Variable Rate Series A Perpetual Stretch Preferred Stock of Strategy Inc.

Publicly traded companies now hold more than 1.15 million BTC on their balance sheets, worth roughly $85 billion — a backdrop that gives context to Strive's continued accumulation. In March, B. Riley Financial initiated coverage on both Strategy Inc. and Strive, arguing both stocks were undervalued relative to their Bitcoin treasury holdings, with $ASST trading near 0.9x modified NAV.

Pushing Corporate Bitcoin Adoption

Beyond accumulating coins, Strive is actively campaigning for wider corporate Bitcoin adoption. Its research and media sub-brand True North is bringing a corporate Bitcoin curriculum to Oregon, with an after-work summit in Lake Oswego on May 21 built for CFOs, founders, treasurers, and business owners seeking a working grasp of how Bitcoin is reshaping corporate finance.

Jeff Walton, CEO of True North and Chief Risk Officer of Strive, said: "Bitcoin and adjacent securities are transforming how businesses manage their treasuries." The summit reflects a broader push by Strive to position $BTC not just as a speculative asset but as a core pillar of modern treasury management.

Strive trades on Nasdaq under the tickers $ASST and $SATA.

Sources
Strive Official Press Release – GlobeNewswire
Strive Acquires 789 BTC – The Block
Strive Expands Bitcoin Treasury – Bitcoin Magazine

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Author

UC Hope

UC holds a bachelor’s degree in Physics and has been a crypto researcher since 2020. UC was a professional writer before entering the cryptocurrency industry, but was drawn to blockchain technology by its high potential. UC has written for the likes of Cryptopolitan, as well as BSCN. He has a wide area of expertise, covering centralized and decentralized finance, as well as altcoins.