Verasity Partners with Funton to Expand Its Tap-to-Earn Gaming Reach

Verasity announced a partnership with Funton, a rising Tap-to-Earn (T2E) gaming platform boasting over 500,000 monthly active users. The collaboration will see Funton adopt Verasity’s VeraPlayer infrastructure, giving its users access to seamless in-game video content, gameplay demos, and promotional media—all delivered with Verasity’s proprietary anti-fraud layer.

This partnership is part of a broader push by Verasity to embed its Proof of View (PoV) and Proof of Traffic (PoT) systems across high-growth digital verticals. With the T2E gaming market gaining steam, Verasity’s tech offers a secure and transparent way to monetize video at scale.

Funton Taps VeraPlayer for Game Video Delivery

Funton’s decision to implement VeraPlayer marks an evolution for its ecosystem, which is primarily hosted on Telegram and Line. These platforms thrive on fast, frictionless content—short game clips, demo previews, and real-time updates. By adopting VeraPlayer, Funton can now deliver these media assets using a system built for scale, speed, and verification.

More importantly, the integration lays the groundwork for monetization. While PoV-powered fraud detection and revenue tools will be enabled at a later stage, the foundation is already in place. That means every view, click, and watch time metric can eventually be trusted, audited, and monetized, giving both Funton and its players an edge in a saturated space.

A Strong H2, 2025 for Verasity

This partnership comes on the back of an eventful second half of 2025 for Verasity. One of its most notable achievements was the global expansion of its VeraViews ad platform through the launch of a UAE-based Ad Exchange. Developed under the UAE Ministry of Economy’s NextGen FDI initiative, Verasity became the first to deploy a domestic Supply-Side Platform (SSP) and ad exchange in the region.

At its core, the exchange runs on Verasity’s PoV and PoT technology. These tools are integrated into both VeraPlayer and AdTrace, allowing advertisers to verify real traffic, eliminate fraud, and improve the return on ad spend.

The rollout marked a cultural shift in Gulf-region advertising. Khaleej Times, the largest media outlet in the UAE, became the first to adopt VeraViews, delivering premium campaigns directly to verified users. 

Product Updates That Strengthen the Stack

Verasity’s technology stack also received major upgrades in Q2. VeraPlayer, the centerpiece of its video infrastructure, introduced two powerful features that enhance user tracking and ad performance analysis.

Extended Ad Metrics: This update gives advertisers more than just view counts. It delivers in-depth insights into ad placement performance, engagement levels, and viewability metrics. For a publisher, this means more control over where and how ads are placed.

Playback Metrics for VCMS: Verasity’s proprietary Video Content Management System (VCMS) now includes detailed playback reports. This provides content owners with transparency—how often videos are watched, how long viewers stay engaged, and what content performs best.

These features are designed to give digital publishers the tools they need to thrive in a competitive media landscape. 

AI Meets Monetization

Another notable development is Verasity’s Text-to-Video MVP, which reached the client testing phase this quarter. This AI-powered tool converts written content into engaging, ad-ready videos using avatars, voice synthesis, and auto-scripted narration.

By turning articles, guides, and social posts into monetizable video, the tool allows any publisher—regardless of size—to tap into video ad revenue. In a content economy where attention spans are short, this tool helps non-video creators get a seat at the table.

The product’s core value lies in its automation. No editing, no production crew, no voiceover talent. Just content transformed into video that is ready to be monetized from the first view.

Growing the Partner Ecosystem

Partnerships remain a central pillar in Verasity’s strategy. In Q2, the firm added eight new partners to its VeraPlayer and Proof of View ecosystem, including:

• Turbo: A memecoin project making waves in the crypto community.
• Paal AI: An enterprise-grade AI solution backed by IBM.
• WebX: Asia’s largest Web3 conference.
• MAIV, Astrena AI, GPTVerse, SoonChain, WORLD3: Each of these integrations brings a unique use case and audience to Verasity’s expanding network.