Verasity Powers UAE Ad Tech with VeraViews and Khaleej Times

In a major milestone for the Middle East’s digital advertising sector, Verasity’s VeraViews has launched the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP). The platform debuts under the Ministry of Economy’s NextGenFDI initiative, aimed at fostering domestic tech innovation and attracting foreign digital investment.

The First of Its Kind in the Region

VeraViews’ Ad Exchange is the first of its kind built locally in the UAE, offering an AML-compliant, fraud-free solution that connects advertisers directly with verified publishers. The platform aims to create a new benchmark in digital media: one where ad impressions are transparent, auditable, and verifiably human.

This is an ecosystem backed by patented technology, helping advertisers avoid invalid traffic (IVT) while ensuring that every impression is real. 

Khaleej Times Joins the Revolution

At the heart of this launch is a strategic partnership between VeraViews and Khaleej Times, the UAE’s oldest and trusted English-language media brand. With over 8 million monthly users, Khaleej Times is set to onboard VeraViews’ entire stack—beginning with VeraPlayer, a customizable video player embedded with Proof of View (PoV) technology for real-time validation of engagement.

The publisher will also adopt Proof of Traffic (PoT), a proprietary system designed to detect and eliminate domain-level fraud. These tools make every impression traceable and fraud-resistant—something global brands are increasingly demanding.

In the words of Charles Yardley, CEO of Khaleej Times:

“Partnering with VeraViews enables us to deliver a seamless, high-quality video experience while driving greater efficiency and transparency in our digital advertising efforts.”

This partnership reflects a strategic shift toward mobile-first, video-led advertising. The collaboration is designed to scale Khaleej Times’ video inventory to attract high-value global advertisers, increase CPMs, and unlock new monetization streams. 

VeraViews Expands Its Ad Tech Footprint

The launch comes just days after VeraViews parent company Verasity announced several strategic integrations. Notably, Turbo Memecoin, a rising star in the Web3 space, will adopt VeraPlayer to distribute fraud-proof promotional and educational video content. This move signals VeraViews’ growing influence across sectors beyond traditional publishing—touching on AI, gaming, and memecoin ecosystems.

Earlier this month, GPTVerse, an AI-focused decentralized app ecosystem, also integrated VeraPlayer. The long-term roadmap includes adding Proof of View to validate every video view, ensuring advertisers reach real people in real time.

In yet another development, Astrena AI, a play-to-earn gaming project, partnered with Verasity to deliver customized, AI-driven gameplay, backed by secure video content.