Verasity Q2 2025 Update: A Quarter of Expansion, Innovation, and Adoption

Verasity’s Most Active Quarter to Date

Verasity described Q2 2025 as “one of our most dynamic quarters to date”—and the data backs that up. In just 90 days, Verasity added eight new clients, secured listings for its native token $VRA on five centralized exchanges, four swap platforms, and two crypto wallets, and launched over 15 campaigns. 

VeraViews Goes Global with UAE Ad Exchange

Among all Q2 milestones, the UAE Ad Exchange launch stands out as a landmark achievement. Delivered under the UAE Ministry of Economy’s NextGen FDI program, VeraViews unveiled the region’s first domestic Supply-Side Platform (SSP) and Ad Exchange. 

At the heart of the new exchange is Verasity’s proprietary Proof of View (PoV) and Proof of Traffic (PoT) technology. These systems, layered within the VeraPlayer and AdTrace stack, verify users and prevent fraudulent traffic. Khaleej Times, the largest news outlet in the UAE, became the first publisher to adopt the platform, running premium ads directly to verified viewers.

This launch redefined advertising standards in the Gulf. Verasity proved it could lead legacy industries toward blockchain-backed accountability at scale.

Q2 Product Developments: VeraPlayer, VeraWallet, and More

Verasity’s development arm made notable progress this quarter, particularly around VeraPlayer and its content management tools. Two updates were central to the Q2 roadmap:

1. Extended Ad Metrics: An advanced analytics layer is being rolled out for VeraPlayer, offering publishers and advertisers granular insights into ad visibility, engagement rates, and positioning performance.
    
2. Playback Metrics for VCMS: Verasity’s proprietary video CMS now includes detailed playback reporting, bringing greater transparency and control for content providers.

Meanwhile, the Text-to-Video MVP reached completion and entered client testing. The tool turns written content into monetizable video using AI avatars, dynamic voices, and auto-summarized scripts. These videos are ad-ready from day one—a step that aligns with Verasity's goal of making video content accessible to all digital publishers.

VeraWallet: Upgrades and Growing User Base

VeraWallet continues to be a vital hub for the Verasity ecosystem. The non-custodial wallet, tailored specifically for $VRA, now serves over 300,000 users. It supports token staking with up to 15% annual yield, on/off-ramp functions, and seamless integration with other Verasity tools.

In Q2, VeraWallet added support for the dual token ecosystem on the TRON mainnet. Looking ahead, a Q4 update will bring contact management features and a saved wallet system, making the wallet more intuitive and practical for regular use, according to the team.

$VRA Gains Market Reach

The liquidity push for $VRA continued in full force. Q2 saw listings across a spectrum of trading venues:

• Centralized Exchanges (CEXs): LBank, Biconomy, Kanga, UZX, Pionex
• Swaps: Swapzone, Exolix, Houdini, Nabox
• Wallets: Unity Wallet, FoxWallet

Notably, LBank is among the top global exchanges, giving $VRA broader exposure and deeper liquidity.

Expanding the Partner Ecosystem

Verasity’s business development team had a strong quarter. Eight new partners integrated with VeraPlayer and other PoV-powered tools. These include:

• Turbo – a rising memecoin
• Paal AI – an enterprise AI solution partnered with IBM
• WebX – Asia’s flagship Web3 conference

Other additions include MAIV, Astrena AI, GPTVerse, SoonChain, and WORLD3. 

Q2 Campaigns: Driving User Growth

Over 15 campaigns ran during Q2 to support listings, partnerships, and community engagement. These included:

• Airdrops (UZX, Biconomy, MAIV)
• Trading Events (LBank, Houdini Swap)
• Product Campaigns (Unity Wallet Swap, Swapzone Giveaway)
• Sign-Up Drives (LCX Sprint, DeGuard VPN Campaign)

Each campaign helped grow awareness, test user flows, and build engagement in real time—ensuring the ecosystem isn’t just technically sound but also actively used.

Looking Ahead

While Q2 was marked by public rollouts and ecosystem expansion, Verasity is also preparing key long-term infrastructure. A major update to its dual token model is under development, pending third-party review. Once live, it will reflect the next stage of Verasity’s economic framework, built to scale with new users and markets.

Additionally, Verasity will take center stage at WebX 2025 in Tokyo as a Platinum Sponsor. It’s an opportunity to deepen relationships across Asia's Web3 landscape, present live demos of VeraViews, and establish the company as a global leader in ad tech.