Ronaldinho's STAR10 Memecoin Review: Celebrity Token on BNB

The First Major Celebrity Token to Launch on BNB Chain

The celebrity memecoin trend continues to dominate the cryptocurrency landscape in 2025, with former football legend Ronaldinho becoming the latest high-profile figure to enter the space. While most celebrity tokens have launched on Solana, Ronaldinho's STAR10 has taken a different approach by choosing BNB Chain as its home. This decision marks a potential shift in the celebrity token ecosystem and could signal new opportunities within the BNB Chain network…

Celebrity Memecoins: The Trend of 2025

2025 has already witnessed an unprecedented surge in celebrity memecoin launches. From TRUMP and MELANIA to VINE and countless others, the market has become saturated with tokens backed by famous personalities. The vast majority of these projects have chosen Solana as their blockchain of choice, making Ronaldinho's decision to launch on BNB Chain (formerly Binance Smart Chain) a notable departure from the norm.

On March 2, 2025, the Brazilian football icon announced the launch of STAR10 through his social media channels, generating immediate interest from both cryptocurrency enthusiasts and football fans worldwide.

"It's time to celebrate greatness, passion, and that legendary spirit that NEVER fades - Legends are not born… THEY ARE FORGED. And YOU can choose to be a part of it. Get your $STAR10 NOW. Let's make history together!" read Ronaldinho's announcement post, which included the token's contract address on BNB Chain.

Industry observers were quick to note similarities between Ronaldinho's announcement and the launch strategy employed by Donald Trump when he introduced his own memecoin in January 2025. The promotional graphics and messaging structure bear striking resemblances, suggesting potential collaboration with the same marketing team or a deliberate attempt to recreate Trump's initial success.

STAR10's Ambitious Roadmap and Promised Utility

Unlike many celebrity tokens that offer little more than name recognition, STAR10's official website outlines an ambitious roadmap with multiple utility features planned for implementation. According to the project documentation, STAR10 aims to provide:

• Regular airdrop challenges for the community
• Exclusive prizes for top token holders
• A dedicated STAR10-themed video game
• Listings on major cryptocurrency exchanges
• Token burning mechanisms and staking options

These initial features represent only the first phase of development. The roadmap's second half promises even more ambitious additions, including:

• A themed AI agent powered by STAR10
• Various applications utilizing the token
• Major partnerships with brands and organizations

If fully realized, this roadmap would position STAR10 among the more utility-focused celebrity tokens in the market. However, the cryptocurrency community has grown increasingly skeptical of ambitious roadmaps following numerous unfulfilled promises from similar projects throughout 2024 and early 2025.

STAR10 Tokenomics: Distribution and Supply Structure

The STAR10 token operates with a maximum supply cap of 1 billion tokens. According to the official website, the distribution follows this structure:

• 20% allocated to Ronaldinho himself
• 15% reserved for the project's development team
• 15% dedicated to marketing initiatives
• 5% set aside for exchange listings
• 25% allocated for liquidity provision
• 20% made available to the general public

The project documentation states that both Ronaldinho's allocation and the team's tokens are subject to a vesting schedule spanning 36 months, following an initial six-month lockup period. This vesting structure is designed to prevent immediate selling pressure from these significant holdings.

Controversy and Concerns Surrounding STAR10

Since its launch, STAR10 has faced several controversies and raised concerns among cryptocurrency analysts and investors:

Excessive Insider Allocation

The 35% allocation to project insiders (Ronaldinho and the team) represents a significant portion of the total supply. Despite the vesting schedule, this large allocation has raised concerns about potential future selling pressure when tokens begin to unlock.

Circulation Discrepancies

According to the project's website, both public and centralized exchange (CEX) allocations should have been fully unlocked at Token Generation Event (TGE), representing 25% of the total supply or approximately 250 million tokens. However, data from CoinMarketCap indicates that only about 74 million tokens are currently in circulation, creating confusion about the actual circulating supply.

Dramatic Price Decline

Perhaps most concerning for investors, STAR10's market value has experienced a catastrophic decline since its launch. Reports suggest the token initially reached a market capitalization approaching $400 million shortly after launch, generating significant excitement. However, this valuation quickly collapsed, with CoinMarketCap data showing a current market cap of less than $4 million – a 99% decrease from its peak.

BNB Chain: The New Frontier for Celebrity Tokens?

The most distinctive aspect of STAR10 may be its choice of blockchain. While Solana has dominated the celebrity token space, Ronaldinho's decision to launch on BNB Chain could potentially signal a new trend in the market.

The BNB Chain ecosystem has seen increasing activity in the memecoin sector, partially driven by supportive comments from former Binance CEO Changpeng Zhao (CZ) and the success of emerging platforms like Four.Meme. Several BNB Chain-based memecoins – including ANDY, TST, and Banana for Scale – have gained significant community traction in recent months.

STAR10's launch on BNB Chain could potentially encourage other celebrities to consider alternatives to Solana, potentially diversifying the celebrity token landscape across multiple blockchains.

Recovery Attempts and Future Prospects

Following the initial price decline, the STAR10 team has implemented several strategies to revitalize interest in the project:

• Development of a Solana bridge to tap into Solana's active memecoin community
• Regular social media updates and community engagement initiatives
• Accelerated implementation of roadmap features

However, these efforts have thus far failed to reverse the token's negative price trajectory. The project faces significant challenges in rebuilding investor confidence and demonstrating sustainable value.

Conclusion

While Ronaldinho's decision to launch STAR10 on BNB Chain represents an interesting strategic choice, the project's overall performance raises serious questions about its long-term viability. The concerning tokenomic structure, with its substantial insider allocation, combined with the dramatic price decline since launch, presents significant obstacles to sustainable growth.

The project's ambitious roadmap offers potential pathways to recovery, but the team must deliver tangible results to restore market confidence. The cryptocurrency community will be watching closely to see if STAR10 can overcome its initial challenges and establish itself as a successful celebrity token on BNB Chain.

For now, STAR10 serves as a cautionary tale in the volatile celebrity memecoin market, where even the backing of a global sports icon provides no guarantee of success. Only time will tell whether Ronaldinho's digital venture can regain momentum or if it will join the growing list of failed celebrity token projects.