Playnance's "Be The Boss" Program Crosses $2M in Payouts as G-Token Launch Approaches

Playnance, the Tel Aviv-based Web3 infrastructure company, has hit a notable milestone: its "Be The Boss" program has now paid out more than $2 million in fiat currency to participants, while the broader ecosystem has generated $5.3 million in total revenue.

The company shared the figures on Thursday as it ramps up toward the launch of its G-Token, a utility token intended to connect and power activity across its suite of on-chain consumer platforms.

What "Be The Boss" Actually Does

The concept is straightforward: for a symbolic $1 entry fee, anyone can launch a fully branded, fully operational Social Gaming platform through PlayW3, Playnance's Web3 social gaming product. No coding, no technical setup, no waiting period. Each participant, called a "Boss," receives a live platform under a unique subdomain with access to over 10,000 on-chain games, prediction markets, sports events, cash tournaments, and interactive financial markets.

This is not an affiliate or referral program. Bosses operate actual platforms. Revenue is split on a 50/50 model, which Playnance says is among the highest in the industry, with automated daily on-chain payouts sent directly to partners' wallets. All the backend infrastructure, player support, settlement, and technology is handled by Playnance.

Each Boss platform also functions as a distribution node for the broader PlayW3 ecosystem. A Boss in Brazil brings in a Portuguese-speaking audience. One in the Philippines taps into a mobile-gaming heavy market. As more platforms launch, the network grows organically through community-led reach rather than centralized marketing spend.

At present, Playnance says it processes roughly 1.5 million on-chain transactions per day and serves over 10,000 daily active users. All activity is executed through a non-custodial system, though the company has built onboarding flows that abstract away the typical complexity of blockchain interaction for everyday users. In practice, that means someone using a Playnance product may not even realize they're interacting with a blockchain at all.

The number of active Bosses has grown to 2,567, more than doubling previous participation levels. That expansion, according to the company, reflects growing confidence in the underlying structure ahead of the token launch.

How G-Token Fits In

G-Token (also referred to as G Coin) functions as the economic engine of the Playnance ecosystem, similar to how BNB powers Binance. Every user interaction across the network, from spins and predictions to settlements and partner payouts, runs through the token. It operates across 2,000+ live partner platforms, 10,000+ on-chain games, 30+ integrated game studios, and 100+ interactive financial markets.

The tokenomics follow a closed-loop model where demand is generated internally through platform activity rather than secondary market trading. Total supply is permanently capped at 77 billion with no inflation or future minting, and tokens lost through gameplay are locked for 12 months before re-entering circulation.

G-Token is currently in presale with over 160,000 holders and a TGE planned for Q1 2026. With 1.5 million daily on-chain transactions already flowing through the system, Playnance frames the launch as an extension of live infrastructure, not a product searching for a use case.

Building Before Talking

That approach, building first and announcing second, is something Playnance CEO Pini Peter says has been deliberate from the start.

"Our focus has always been on building real systems that operate at scale before talking about them," Peter said. "We designed the token to serve a working ecosystem, not the other way around, and this milestone shows that the foundation is already in place."

Peter noted that the Be The Boss milestone and the upcoming G-Token launch are the result of years of infrastructure development, live user activity, and ongoing refinement across the platform.

Founded in 2020, Playnance operates non-custodial, on-chain products built on shared wallet systems and high-volume execution infrastructure. The company focuses on reducing friction between user experience and blockchain technology by keeping the technical complexity hidden while maintaining full on-chain transparency. 

Going forward, Playnance says it plans to keep expanding based on observed user behavior and platform performance, deepening the integration between its consumer applications and the G-Token economy.