Coinbase Launched 24/5 Stock Trading and Yahoo Finance Is Along for the Ride

Coinbase has made stock and ETF trading available to all users in the United States, allowing customers to buy and sell traditional securities alongside crypto within the same app. The rollout includes commission-free trading, fractional shares starting at $1, and the ability to fund trades instantly using either USD or USDC. Around 6,000 securities are currently supported, with plans to expand that number to 8,000 or more in the coming weeks.

What Does Coinbase Stock Trading Actually Include?

The platform allows US users to trade stocks and ETFs 24 hours a day, five days a week, a structure often referred to as 24/5 trading. Traditional brokerages typically limit trading to standard market hours, roughly 9:30 AM to 4:00 PM Eastern on weekdays. Coinbase's extended hours model means users can react to market-moving news outside those windows.

The key features of the rollout include:

• Commission-free trading on eligible securities
• Fractional shares, allowing users to buy as little as $1 of a stock
• Instant funding via USD or USDC
• Uncapped rewards on USDC trading balances for Coinbase One members
• Access to approximately 6,000 securities, expanding to 8,000 soon

Clearing, custody, and execution services are handled through a backend integration with Apex Fintech Solutions, a regulated brokerage infrastructure provider. Securities offered through Coinbase Capital Markets Corp., a FINRA and SIPC member, sit separately from the crypto side of the platform, which is not covered by SIPC protection.

How Does the Yahoo Finance Partnership Work?

As part of the stock trading launch, Coinbase announced a partnership with Yahoo Finance, which attracts over 150 million global monthly visitors. Yahoo Finance will add a direct trade button on stock and crypto asset pages, letting users move from research to execution on Coinbase in a single click. 

Yahoo Finance will also pull real-time data from Coinbase directly into its market pages for asset discovery and tracking. Yahoo Finance users will receive a free one-month trial of Coinbase One Basic as part of the arrangement. Financial terms were not disclosed.

Is Coinbase Now Competing Directly With Robinhood?

The launch puts Coinbase in direct competition with Robinhood, which built its brand around commission-free stock trading before expanding into crypto. Both platforms now offer retail users access to equities and digital assets in a single account. 

Both COIN and Robinhood's HOOD shares have fallen roughly 35% this year amid weakness in crypto markets, and each company is pushing product diversification as a path to more stable revenue.

Coinbase's own stock has historically tracked Bitcoin closely, reflecting heavy dependence on crypto trading fees. A broader product mix that includes equities, prediction markets, and stablecoin rewards could reduce that correlation over time, though the company reported a net loss of $667 million in Q4 2025.

What Comes Next for Coinbase Stock Trading?

The US stock trading rollout is one part of a broader expansion Coinbase is calling its "Everything Exchange" strategy. The concept combines regulated spot and derivatives markets, financial services like lending and rewards, and on-chain infrastructure for developers.

Specific moves already in progress or planned include:

• Stock perpetual futures for non-US users through Coinbase Bermuda Ltd., subject to regulatory approval, planned for spring
• Tokenized equities, which would allow users to hold stocks as on-chain assets and use them as collateral
• Continued expansion of prediction markets across all 50 US states, launched last month through a partnership with Kalshi

Tokenized equities are blockchain-based representations of traditional shares. They allow 24/7 trading and near-instant settlement without the standard brokerage infrastructure. Coinbase's entry into this space follows similar moves from Kraken, Bybit, Robinhood, and institutional players including Nasdaq and the New York Stock Exchange, which announced tokenized stock plans in September and January respectively.

Conclusion

Coinbase has moved well beyond its roots as a crypto exchange. With commission-free stock trading, 24/5 market access, USDC funding, and a Yahoo Finance partnership now live for all US users, the platform covers more ground than most retail brokerages. The backend infrastructure through Apex Fintech Solutions and the planned addition of tokenized equities and stock perpetual futures for international users show the build-out is still in progress. 

Resources

1. Announcement by Coinbase: Coinbase Opens Stock Trading to Everyone in the US, Partners with Yahoo Finance to Power Discovery

2. Report by CoinTelegraph: Coinbase opens stock and ETF trading to all US users in multi-asset push

3. Report by Bitcoin Magazine: Coinbase Launches 24/5 Stock and ETF Trading for All U.S. Users, Expanding Beyond Crypto

4. Press release by Backed Finance: xStocks are going Live: Tokenized Stocks for the DeFi Era