FLOKI to Grab Bloomberg Spotlight With Pedro Vidal

Floki, the meme-turned-utility crypto project, is making another bold media move. On Friday at 9:30 PM PST, Floki’s Community Relations Officer, Pedro Vidal, will appear in a televised interview on Bloomberg through Fintech TV, the globally recognized platform that covers crypto, AI, blockchain, and future finance.

The interview marks a critical moment in Floki’s ongoing three-month U.S. media blitz—a campaign aimed at reshaping how the crypto world and traditional finance perceive the project.

Vidal is expected to dive deep into the project’s flagship game Valhalla, the broader Floki ecosystem, and how the team sees itself as a major player beyond memes.

From Meme to Metaverse

The Bloomberg segment is a strategic platform to explain how Valhalla, Floki’s upcoming metaverse MMORPG, fits into a larger push for real-world utility. The game is slated for full mainnet launch on June 30, 2025.

During Vidal's presentation, he will explain how Valhalla is not just a game, but an entry point into a decentralized ecosystem that combines finance, education, and gamification. Floki’s expansion is about giving its token a meaningful role across multiple platforms, from play-to-earn models to DeFi tools.

Massive Media Campaign 

The Bloomberg interview is just one part of a wide-reaching campaign in the U.S. Floki is appearing twice monthly on major U.S. financial networks, including Fox Business and CNBC. These appearances aim to engage retail and institutional investors who typically operate outside of crypto’s usual echo chambers.

With coverage spanning more than 219 million U.S. households, the campaign seeks to shift the narrative around FLOKI. It’s a calculated media play designed to build credibility before Valhalla’s full rollout.

Alongside television, Floki is doubling down on out-of-home advertising. The project is taking over the Reuters digital billboard on New York’s 42nd Street in Times Square. With 20 ads per hour running four weeks each month, the presence is impossible to miss.

The billboard will primarily highlight Valhalla, reinforcing brand awareness in one of the busiest pedestrian zones in the world.

Over 150 Monthly Commercials on Financial Networks

In addition to interviews and billboard placements, FLOKI will air more than 150 commercials each month across Bloomberg, CNBC, and Fox Business. These ads are strategically placed during business hours, targeting traders, investors, and analysts.

The second month of the campaign will add another 50 commercials exclusively on Bloomberg, increasing Floki’s visibility among the platform’s highly engaged financial audience.

Floki is also extending its message through written press and digital syndication. Regular press releases, updates from NYSE interviews, and feature pieces will be shared across ABC, NBC, CBS, and FOX affiliates.

On the digital front, all media assets will be amplified through New To The Street’s YouTube channel, which has 2.47 million subscribers. This ensures long-term visibility, even after the broadcast windows close.

Building Personal Relationships With Investors

While mass media garners attention, Floki is also investing in direct investor engagement. The team is conducting private dinners in New York, virtual presentations, and exclusive broker-hosted events to build relationships with family offices and accredited investors.

This strategy is about building confidence in the token’s long-term value, driven by utility, not speculation.

At the center of all this effort is Valhalla. Designed as a fully on-chain MMORPG, the game will showcase the FLOKI token’s utility in real-world gaming environments. It will allow users to earn, spend, and trade within a decentralized, user-owned economy.

The upcoming mainnet launch will introduce new DeFi elements and on-chain asset ownership.