Floki Launches $69000 Guerrilla Marketing Challenge With FlokiUltras3

Floki launched FlokiUltras3, the third installment of its high-energy guerrilla marketing competition, with a prize pool of $69,000 USDT. This event is a call to the Floki community to take creativity to the streets and claim their stake in crypto history. 

From July 14 through September 15, participants are invited to execute daring, original real-world marketing campaigns that will spread the Floki name far and wide.

FlokiUltras3: Where Creativity Meets the Streets

FlokiUltras3 invites community members to push the boundaries of traditional marketing. This is guerrilla marketing in its purest form—unexpected, attention-grabbing, and disruptive. 

Whether it’s a mural painted on a city wall, a flash mob that goes viral, or clever street stunts, the competition celebrates originality and audacity. The mission is to get the Floki name out there in the real world using anything but the usual digital tactics.

The total prize pool of $69,000 USDT will be distributed among the top 20 winners. The competition rewards creativity and impact, with the top prize set at $15,000 USDT. Entrants must submit a video documenting their real-world marketing activity, then share their entries within the Floki and TokenFi community on X (formerly Twitter). 

Rules Keep the Competition Fair and Focused

Floki has laid out clear rules to ensure the competition stays true to its guerrilla marketing spirit and maintains integrity. Only original works without copyrighted content qualify, and entries must avoid any mention or insinuation of price action to prevent speculative hype.

The marketing activity must be physical and impactful, not just online posts or memes unless they show clear real-world effects. Moreover, participants must avoid anything harmful, offensive, or unsafe.

Additionally, Floki team members or insiders are excluded to prevent conflicts of interest. One entry per person is allowed, with strict enforcement to keep the competition fair.

Floki’s Broader Evolution

The launch of FlokiUltras3 comes on the heels of a landmark achievement for the project. Floki grabbed attention by becoming the first crypto token with a MiCAR-compliant white paper officially registered with the European Securities and Markets Authority (ESMA). This monumental step grants $FLOKI legal admission to trading on all regulated platforms across the European Union.

This regulatory breakthrough, facilitated through ICX—the regulated European exchange—places Floki at the forefront of crypto compliance. At a time when many projects struggle with regulatory clarity, Floki’s MiCAR approval showcases its commitment to long-term vision and legitimacy.

Valhalla Launch: The Gaming Frontier

Just days before, on June 30, Floki launched Valhalla, its blockchain-based MMORPG (massively multiplayer online role-playing game), marking a significant shift for the project.

Valhalla blends Norse mythology with blockchain innovation. 

Unlike many NFT games, it’s browser-based, requiring no downloads or powerful hardware, making it accessible to wider audiences, especially in emerging markets where mobile gaming and crypto adoption are growing rapidly.

The game centers on NFT creatures called Veras, which players can collect, train, trade, and battle. These Veras aren’t mere collectibles—they’re a functional part of Valhalla’s gameplay and economy, offering real ownership and utility. The game’s play-to-earn model rewards players for skill and participation, blending gaming with decentralized finance without compromising quality.

Within days of launch, Valhalla saw over 100,000 Veras minted.