A major FEG rebrand is underway after an on-chain community vote in late September resulted in overwhelming support for switching the gorilla logo out for a simplified icon-oriented logo set designed to appeal to a broader audience.

We took the rebranding and logo design very seriously. After spending months on branding exercises, we decided to stick with the FEED EVERY GORILLA name and bring the logo options to the community,” RTRcrypto, Global Project Manager of FEG, told BSC News. “Being a community project, we're all members of the community and look to embrace that as we choose directions for the future.”

The rebranding vote was between three options:

1. Sticking with the existing logo and colors.

2. Keeping the gorilla mascot in the logo but moving to a more refined, simplified version of it, along with new, brighter colors.

3. A more professional icon set where each component of the FEG ecosystem gets its own logo and color scheme.

Votes were heavily in favor of Option 3, with nearly 99% of votes cast for it, close to 1% cast for Option 2, and almost no votes cast for keeping the existing branding, Option 1.

“After a lot of discussion, it was clear to the team and community that we'd like to portray ourselves as a more serious DeFi technology project,” said RTRcrypto. “The FEG Team is very excited to move forward with the rebranding and looking forward to how it will be received by current and future investors.”

The FEG team is currently updating the project’s website, promotional materials, and apps with the new branding.

Meanwhile, recent FEG community updates have revealed that the merger of the FEG and ROX tokens is still on pace to be completed by the end of the year.

“Migration has NOT begun (as per roadmap: docs.fegtoken.com/roadmap it will be during this quarter, Q4 of 2022),” according to a Telegram update. “DO NOT fall for fake token Migrations apps, TG groups, or websites!”

The Smart DeFi contract underpinning the FEG ecosystem has been completed already and is currently undergoing internal testing before being audited by year’s end, while the Tracking Token Swap app for staking is also complete and live. Other major components of the ecosystem are in varying degrees of completion and each will be audited by a third party to mitigate security risks prior to launch.

What Is FEG (Feed Every Gorilla):

FEG explains the main idea behind its token is to provide a decentralized transaction network which operates on the Ethereum blockchain and the BNB Chain. A hyper-deflationary token, FEG has a maximum circulating supply of 100 quadrillion on both the aforementioned chains, that also includes an inaccessible burn wallet. A 2% transaction tax is distributed among all holders based on the percentage of ownership, including the burn wallet which acts as a holder that collects tokens over a period in which transactions occur. The team are keen to stress that there is no burn limit, and with this being the case users will get to enjoy a “never-ending cycle of passive income with positive price pressure.”

Where to Find FEG:‍

Website | Twitter | Telegram |