Binance and Buenos Aires Launch Joint Effort to Build Financial Inclusion Through Crypto

Binance has signed an agreement with the Government of the Autonomous City of Buenos Aires to promote responsible and inclusive cryptocurrency adoption. The collaboration aims to help residents and businesses explore blockchain technology safely and confidently.

The initiative focuses on education, accessibility, and responsible use—three pillars that Binance and Buenos Aires city officials say are essential for building a healthy digital economy.

Argentina has one of the most active crypto user bases in Latin America. With inflation among the world’s highest, stablecoins and other digital assets are often used by locals to store value and process transactions. Binance’s new partnership seeks to strengthen this adoption with more structure, awareness, and practical understanding.

A Public–Private Collaboration for Financial Inclusion

The agreement was signed by Hernán Lombardi, Buenos Aires’ Minister of Economic Development, and Andrés Ondarra, Binance’s General Manager for Argentina and the Southern Cone.

Both sides agreed that financial education and digital literacy must accompany the growth of the crypto economy. Lombardi emphasized that the city’s goal is to support residents and local businesses in using cryptocurrencies responsibly while positioning Buenos Aires as a regional hub for technological development.

“Education and training are the foundation of any economic transformation,” Lombardi said. “This agreement allows us to support local residents and businesses in the responsible adoption of cryptocurrencies.”

Ondarra added that the partnership marks “a fundamental step” in bringing blockchain technology into the daily lives of Buenos Aires citizens.

The “Live Crypto in Your City” Campaign

As part of the partnership, Binance and the city government will launch an educational campaign titled “Live Crypto in Your City.”

The campaign will help residents understand how cryptocurrencies and blockchain systems work and how they can be used securely in daily life. It will emphasize real-world applications rather than speculation, showing how digital assets can support payments, savings, and entrepreneurship.

The program will also offer incentives, such as discounts for payments made with cryptocurrencies on select city services and public activities.

The campaign aims to make the digital economy accessible to a broad audience—from small business owners to students and self-employed professionals.

Workshops and Training Sessions Across Buenos Aires

In addition to the public awareness campaign, Binance and the City of Buenos Aires will organize workshops and educational programs on blockchain, Web3, and cryptocurrencies.

The training sessions will target different skill levels and demographics, offering basic and advanced instruction on:

• How blockchain transactions function
• How to store and protect digital assets safely
• The role of decentralized technologies in business, governance, and creative sectors

The workshops will be open to students, entrepreneurs, and anyone interested in learning about digital finance.

Why Responsible Adoption Matters

Latin America has become a testing ground for crypto’s role in everyday life. In Argentina, inflation has driven citizens toward stablecoins. In Brazil, regulated exchanges now handle billions in monthly crypto volume. And in El Salvador, Bitcoin adoption has turned into a national experiment.

Argentina’s interest in crypto is well-documented. Stablecoins like USDT and USDC are widely used as a hedge against inflation, which has eroded the value of the Argentine peso. Many citizens rely on digital assets for savings, cross-border transactions, and freelance income.

However, the rapid growth of crypto usage has also brought risks. Earlier this year, the country faced controversy when President Javier Milei was accused of promoting a Solana-based memecoin called LIBRA, which later crashed. Although Argentina’s anti-corruption unit cleared him of wrongdoing, the incident highlighted the dangers of speculation and misinformation in digital markets.

Memecoins, often based on internet humor, are known for their volatility and lack of long-term stability. Binance’s partnership with the city government aims to prevent such outcomes by encouraging informed participation and responsible use.

“While adoption of digital assets continues to grow globally, so does the need for responsibility and education. Crypto’s advantages, such as financial inclusion, borderless transactions, and user empowerment, can only be fully realized when users understand how to manage them safely.”

Buenos Aires: A Growing Crypto Hub

Buenos Aires has emerged as one of Latin America’s most active crypto centers. A large number of businesses already accept digital payments, and local developers are involved in blockchain projects across DeFi, gaming, and tokenization.

The partnership with Binance aligns with broader regional activity. Around the same time, BNB Chain and YZiLabs launched the Local Hack Series in Buenos Aires, a developer-focused hackathon organized alongside DevConnect.

That event, running from November 12–16, gathers developers, founders, and innovators from across Latin America. Participants will compete in eight innovation tracks—from DeFi and tokenized finance to AI and payments—sharing $160,000 in rewards.

While the hackathon focuses on builders, the Binance–Buenos Aires partnership focuses on the broader population, aiming to create informed users who understand crypto’s potential and risks alike.

Conclusion

The partnership between Binance and the City of Buenos Aires represents a structured effort to bring crypto into the mainstream responsibly.

Through education campaigns, local training programs, and practical use incentives, the initiative connects blockchain technology to real needs in a country where inflation and financial access remain critical challenges.

Rather than promoting speculation, the program aims to build confidence, inclusion, and understanding—turning Buenos Aires into a model for responsible crypto adoption in Latin America.

Resources:

1. Announcement - Binance Partners with the City of Buenos Aires to Promote Responsible Crypto Adoption: https://www.binance.com/en/blog/education/4926372306557452277

2. Binance X platform: https://x.com/binance

3. Announcement - BNB Chain x YZi Labs Local Hack: Buenos Aires: https://www.bnbchain.org/en/blog/bnb-chain-x-yzi-labs-local-hack-buenos-aires