Lunar Strategy Launches Lunar AI Lab, Bringing AI Automation and Agents to Growth

Award-winning crypto marketing agency partners with enterprise transformation expert to help Web3 companies streamline operations through AI

Lunar Strategy, the leading crypto ecosystem growth agency that has partnered with over 300 crypto brands including Solana, BASE, ICP, and OKX, today announced the launch of Lunar Intelligence, a new division dedicated to bringing AI automation solutions to the cryptocurrency industry.

The new venture brings together Lunar Strategy's deep crypto expertise with the enterprise transformation experience of Kimmo Hakonen, who joins as Chief Innovations Officer. Hakonen brings extensive experience in high-performance team development, having led transformation initiatives at global organizations including Boeing and Jeppesen

"I am so excited to give our existing, former and new customers new value and also help them to automate their operations with these new tech that AI offers," said Tim Haldorsson, founder of Lunar Strategy.

Lunar AI Lab will focus on helping embed AI tools directly into clients' daily workflows, taking a practical approach that prioritizes usability over complexity.

"There are so many tools covered with digital dust because they are too complicated or clunky to use, so nobody uses them," said Hakonen. "We take the opposite approach — making it easy and fast to run your day smoothly, efficiently, and with pleasure."

The division will work with state-of-the-art AI tools to help crypto and SaaS companies automate operations, optimize workflows, and increase team efficiency.

Lunar AI Lab is now operational and accepting clients. For more information, visit www.lunarailab.com.

ABOUT LUNAR STRATEGY

Founded in 2019, Lunar Strategy is an award-winning crypto marketing agency that has helped over 250 Web3 projects achieve growth through PR, social media, influencer marketing, and community building. The company is led by CEO Tim Haldorsson, a crypto industry veteran since 2017, author of "Master Web3 Marketing to Build a Thriving Community & Business," and contributor to Cointelegraph, Rolling Stone, and CoinDesk. Learn more at lunarstrategy.com.

ABOUT KIMMO HAKONEN

Kimmo Hakonen, MSc, is an award-winning designer, expert agile coach, and strategic thinker dedicated to building high-performing teams. With a Master's in Electrical Engineering from Chalmers University of Technology, he bridges complex technical architecture with human-centric leadership.

Across a career spanning business analysis, IT project management, and Lean UXD, Kimmo has mastered what he calls "The Merge"—integrating structured logic with creative problem-solving. As a certified Scrum Master, leadership coach, and NLP Practitioner, he has spent decades helping organizations transform stagnant processes into high-speed, autonomous engines.

Also a celebrated artist and sculptor, Kimmo brings a designer's eye to business strategy—seeing "Scaffolding" where others see obstacles.

He is also the author of Evolve or Expire, where he distills years on the front lines of digital transformation into a tactical blueprint for leaders who refuse to be left behind in the AI era. He lives in Sweden, coaching teams to achieve the impossible by blending human ingenuity with cutting-edge technology. Read more about the book here www.evolveorexpirebook.com

MEDIA CONTACT

Tim Haldorsson X 
 

Kimmo Hakonen Linkedin
 

[email protected]