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What Is VeraPlayer + Proof of View by Verasity?

Learn how Proof of View system uses blockchain to verify real video views and fight digital ad fraud across online platforms
Soumen Datta
August 1, 2025
Verasity’s Proof of View (PoV) is a patented fraud detection system that verifies whether a video view is real or fake. It does this by using a combination of blockchain technology, machine learning, and artificial intelligence. Once verified, each view is recorded on a public blockchain so that advertisers, content creators, and buyers can trust the view counts.
This technology is part of Verasity’s wider ecosystem and is embedded directly into VeraPlayer, the company’s proprietary video player. Proof of View is built to stop bots, fake traffic, and ad fraud—an issue that affects over 65% of video ad views, according to industry estimates.
Why Verasity Built Proof of View
The online advertising industry has long struggled with inflated view counts. Platforms like Google and Facebook rely on views to determine how much advertisers should pay. But most views go unverified, making them easy to fake or manipulate. This undermines the trust advertisers place in platforms and distorts the value of content creators.
Verasity saw this problem and responded with a system that ensures:
- Verified views based on strict criteria
- Transparent and auditable records on-chain
- Automated fraud detection before views are counted
The goal is to make every view count by making every view verifiable.
How Proof of View Works
At the heart of Proof of View is a verification module that operates alongside Verasity’s video tools. The system uses a multi-step process to validate views:
Key Components
- Verification Module: Runs computer-executable code stored in non-volatile memory.
- Processor: Receives requests, records data, and communicates with the blockchain.
Verification Steps
- A viewer requests to watch content.
- The system captures metadata: device info, session behavior, viewing duration, and other data points.
- The data is hashed into a “database chunk.”
- That chunk is added to a public blockchain block.
- The hashed data is compared with the blockchain for consistency.
Only after completing these steps does the system log the view as valid.
Auditable and Tamper-Proof
To make the system auditable and efficient, Verasity uses a Merkle Hash Tree. Each individual view is hashed, then combined with others to create a top hash. This method ensures the data can’t be changed without detection.
Use Cases of Proof of View
Proof of View is not limited to ad views. Verasity has extended the technology to cover:
- NFT authenticity checks: Buyers can verify view counts of video-based NFTs.
- Channel valuation: When a content creator wants to sell a stake in their channel, Proof of View verifies how many real views their content has received.
- Content Marketplaces: Views influence pricing. Proof of View ensures prices reflect actual engagement.
Patent and Legal Backing
Verasity’s Proof of View has been granted patents in:
- United States
- China
- European Union
- South Korea
The company first secured its U.S. and China patents in 2021 and continues to expand its IP portfolio. This gives Verasity legal protection and reinforces its claim as the originator of this system.
Key Technical Concepts
Blockchain Use
By appending hashed view data to the blockchain, Verasity ensures:
- Public visibility
- Tamper resistance
- Permanent record-keeping
Machine Learning & User Behavior
The system monitors:
- Viewing duration
- Pause/play activity
- Mouse movements
- Session length
These patterns help detect bot-like behavior.
While the system offers high accuracy (99.9% in internal tests), it relies on data points that may evolve with user behavior and tech changes. However, the flexible architecture of Proof of View means it can adapt and integrate with evolving platforms and standards.
FAQs
What is Verasity’s Proof of View?
Proof of View is a patented system that verifies video views using blockchain technology and behavioral data. It confirms whether a video was watched by a real human and records the result on-chain.
How does Proof of View detect fake views?
The system uses user behavior tracking, machine learning, and public blockchain logs to analyze whether a view is valid or fake. Invalid views are filtered out before counting.
Where is Proof of View used?
It is utilized in VeraPlayer and platforms where the VeraPlayer has been adopted, including paal.ai and turbotoken.io. to verify views, detect ad fraud, and ensure transparency in content value and pricing.
Conclusion
Verasity’s Proof of View is a comprehensive solution designed to solve a real and persistent problem: view fraud. By using blockchain, hashing, and behavioral data, it ensures advertisers and publishers know which views are real. The technology forms a core part of Verasity’s VeraPlayer and VeraViews products and is backed by patents in several regions.
Resources:
- Verasity Proof of View Document: https://verasity.io/static/documents/verasity_pov.pdf
- Proof of view patent documents:
- US https://verasity.io/static/documents/verasity_pov.pdf
- EU https://register.epo.org/application?number=EP21713762
- China https://verasity.io/pov/china/The%20Notification%20of%20Passing%20Prelimi.pdf
- South Korea https://verasity.io/static/documents/Proof_of_View_KR.pdf
- Verasity Medium: https://medium.com/verasity
Disclaimer
Disclaimer: The views expressed in this article do not necessarily represent the views of BSCN. The information provided in this article is for educational and entertainment purposes only and should not be construed as investment advice, or advice of any kind. BSCN assumes no responsibility for any investment decisions made based on the information provided in this article. If you believe that the article should be amended, please reach out to the BSCN team by emailing [email protected].
Author

Soumen has been a crypto researcher since 2020 and holds a master’s in Physics. His writing and research has been published by publications such as CryptoSlate and DailyCoin, as well as BSCN. His areas of focus include Bitcoin, DeFi, and high-potential altcoins like Ethereum, Solana, XRP, and Chainlink. He combines analytical depth with journalistic clarity to deliver insights for both newcomers and seasoned crypto readers.
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