Verasity Executes Largest VRA-Denominated Token Burn to Date

Verasity executed its largest $VRA-denominated token burn to date, permanently eliminating 174,223,624 VRA tokens, valued at approximately $230,000 at the time of the burn. This move accounts for 1.78% of the circulating supply, marking another aggressive step in the project’s deflationary roadmap.

This burn follows a broader strategy that has steadily reduced the VRA supply in recent years.

The 2023 'Warchest Burn' and Community-Driven Reform

This isn’t Verasity’s first major burn. In October 2023, the company made headlines by executing a 10 billion VRA token burn—a decision rooted in what it called “one of the largest community consultations in crypto history.” Over 500,000 community members and token holders participated in that decision.

That event slashed 50% of the token’s maximum supply, eliminating tokens initially held in a strategic reserve wallet. That burn was a key turning point that shifted Verasity’s reputation from a niche blockchain video platform to a more transparent, commercially driven project with real utility.

Building on Q1 2025 Momentum

Verasity’s burn announcement follows a firm Q1 2025, which saw the platform onboard three new ecosystem partners:

• CoinPost, Japan’s top crypto media outlet
• NFINITY AI, a platform for AI-generated content
• DeGuard, the largest Web3 VPN provider

According to Verasity, these integrations highlight the increasing demand for Verasity's technology, particularly its flagship anti-ad-fraud platform, VeraViews.The product suite is built to monetize video views transparently and helps advertisers identify and avoid invalid traffic (IVT).

With blockchain-verified video metrics, Verasity enables new revenue channels for creators and publishers while protecting advertisers from fake engagement—a major issue in the $600B+ global ad market.

Verasity's Core Products and Ecosystem

Founded in 2017 by RJ Mark, Verasity’s original mission was simple: stop ad fraud. It later evolved into a video-focused, blockchain-powered ecosystem offering multiple products under three main verticals:

• VeraWallet: A staking-enabled crypto wallet, now extended until 2026 with a 15% annual reward
• VeraViews: An AI-driven video ad tech solution, verified by patents in the U.S. and China
• VeraEsports: A "Watch & Earn" gaming platform allowing players and viewers to earn VRA for participation

All these tools are tied together through the $VRA token, which plays a central role in how content is monetized, shared, and rewarded across the ecosystem.

The Role of Token Burns in VRA Tokenomics

Verasity’s tokenomics use a deflationary model based on a buyback-and-burn structure. 

Each time tokens are burned, they’re permanently removed from circulation. That reduces supply and, in theory, supports price appreciation over time—assuming demand remains steady or increases.

The October 2023 burn brought Verasity under 10 billion tokens in circulating supply. Since then, quarterly burns have kept pace. In Q2 2024, Verasity burned 70.8 million VRA. 

Growing Exchange Listings and Market Visibility

Verasity is also taking steps to increase access to $VRA. In recent months, the token has been listed on several new platforms, including:

• BTSE
• LCX
• OKX Singapore
• ChangeHero
• Exolix
• Guarda Wallet

These listings expand liquidity and exposure for the token, particularly in Asia, where the company has invested in strategic market presence—most notably through its setup in Dubai Media City, a global innovation hub for digital media.

Leadership and Vision for 2025

In 2024, Verasity went through a leadership transition. Founder RJ Mark stepped down as CEO in June 2024, handing the reins to Mark Firth, who now leads as CEO and General Counsel.

Under Firth’s leadership, Verasity has continued focusing on commercial adoption while maintaining community transparency.