Verasity Expands in August 2025: Fraction AI, WebX Asia and More

Verasity’s August 2025 Updates

Verasity’s August 2025 updates highlight major progress across partnerships, event participation, and trading campaigns. The blockchain-based ecosystem, known for its patented Proof of View (PoV) technology, continues to expand its presence in advertising, content validation, and community engagement.

Partnership With Fraction AI

Fraction AI announced a collaboration with Verasity to enhance onboarding and education for its growing community. The partnership will integrate Verasity’s infrastructure, which includes the Proof of View system, to improve trust and transparency in digital content.

Proof of View is a fraud detection mechanism that verifies if a video view is genuine or fabricated. It combines blockchain, artificial intelligence, and machine learning to record verified views on a public blockchain. By embedding this system in VeraPlayer, Verasity ensures advertisers and publishers can rely on accurate data.

Why Proof of View Matters

Online advertising faces a persistent problem: fake views. Industry studies estimate that more than 65% of video ad views are fraudulent or bot-driven. Platforms often struggle to separate genuine human engagement from manipulated traffic.

Verasity designed Proof of View to address this issue with:

• Verified engagement based on strict technical criteria
• On-chain transparency for advertisers and creators
• Fraud detection before views are counted

This system makes view counts auditable and tamper-proof, restoring trust in digital ad metrics.

WebX Asia 2025: Verasity’s Offline Debut

In August, Verasity’s advertising platform VeraViews had its largest offline presence at WebX Asia 2025 in Japan. The company participated as a Platinum Sponsor, marking its first offline showcase since launching its advertising supply chain and ad exchange in the UAE.

The event gathered publishers, one of Verasity’s key target groups. The team met with leading media stakeholders, including CoinDesk Japan, CoinMarketCap, SBI Investment, and Foresight News, who expressed interest in applying VeraViews’ technology for revenue generation.

Verasity highlighted that the demand for its solutions spans multiple industries, not just Web3. Its CEO, CPO, and CMO attended, reinforcing its commitment to strengthening ties with publishers and advertisers.

BEP-20 VRA “Hold & Win” Campaign

On August 3, Verasity launched a BEP-20 VRA Hold & Win campaign. Holders with at least 15,000 BEP-20 VRA (over $15 equivalent) in a Binance Wallet and linked VeraWallet accounts became eligible for rewards. Full details are set to be revealed at the campaign’s conclusion.

This event was aimed at strengthening community participation while encouraging long-term holding of VRA tokens.

PancakeSwap Trading Campaign

The Verasity-PancakeSwap trading campaign, which began on August 7, will run through August 31, 2025. The campaign featured VRA and five other tokens, offering a $300,000 reward pool, which included 38,461,536 VRA.

Eligibility required a minimum trading volume of $2,000. Rewards were distributed through a lucky draw, positioning VRA alongside other actively traded assets on the decentralized exchange.

Conclusion

Verasity’s August updates show continued expansion across fraud detection, advertising technology, and community engagement. With Proof of View at the core of its ecosystem, the company is addressing long-standing issues in digital advertising. Its presence at WebX Asia and participation in token campaigns further strengthened its position in the blockchain ecosystem.

Resources:

1. Verasity Documentation: https://verasity.helpscoutdocs.com/

2. Verasity Proof of View Document: https://verasity.io/static/documents/verasity_pov.pdf

3. Proof of view patent documents: 

4. US https://verasity.io/static/documents/verasity_pov.pdf

5. EU https://register.epo.org/application?number=EP21713762

6. China https://verasity.io/pov/china/The%20Notification%20of%20Passing%20Prelimi.pdf

7. South Korea https://verasity.io/static/documents/Proof_of_View_KR.pdf

8. Verasity Medium: https://medium.com/verasity