Trump-Backed WLFI Buys Into BNB Chain-Based BUILDon Memecoin

Trump-backed World Liberty Financial (WLFI) revealed that it had purchased an undisclosed amount of BUILDon ($B), a memecoin developed on the BNB Chain. While the purchase size was later estimated at around $25,000, the reaction from the market was anything but small.

Hour after the announcement, the token’s market cap rocketed from $40 million to $225 million. At the time of writing, it stands at $180 million, fueled by soaring interest and an overnight price rally. On CoinMarketCap, $B is trading at $0.222 — a staggering 530% increase in 24 hours.

This sharp movement places $B among the most-watched memecoins on the BNB Chain right now, pushing it closer to the top ranks in memecoin trading volume.

A Strategic Move by WLFI

WLFI is the flagship DeFi venture backed by the Trump family. The project is also behind USD1, a USD-pegged stablecoin that is now officially listed on Binance. WLFI’s buy-in into BUILDon appears to be part of a broader strategy linking stable assets with high-visibility meme narratives.

WLFI’s stablecoin, USD1, currently boasts a circulating market cap of $2.3 billion, ranking fifth among all USD-backed digital assets. Trading for the USD1/USDT pair on Binance began today, May 22, 2025, at 12:00 UTC. Withdrawals open tomorrow.

What’s noteworthy is that the $B memecoin has already become the dominant trading pair for USD1 on the BNB Chain, accounting for more than 90% of its non-stablecoin volume at certain times. Per reports, it’s the result of a well-timed strategy involving partnerships, contests, and cross-token liquidity.

Binance Alpha Tag Adds Fuel to the Fire

Just a day before WLFI's support, Binance had added BUILDon to its Binance Alpha program. This initiative highlights promising early-stage projects — though it doesn’t guarantee a listing. Even so, the endorsement carries weight in the crypto world, particularly for projects seeking market legitimacy.

Originally launched in April via the Fourmeme platform, BUILDon didn’t attract much attention in its early days. The initial market cap floated between $2.5 million and $5 million with limited trading activity. But that changed when the project began aligning itself with USD1.

From Mascot Coin to Strategic Player

On May 15, BUILDon announced that it had added USD1 as a core trading pair. This marked a structural shift in the project’s narrative — from a fun, mascot-style memecoin to a liquidity bridge for a major stablecoin. A few days later, the project co-organized a USD1 trading competition on Fourmeme, offering up to $200,000 in rewards — funded directly by BUILDon.

During the campaign, $B drove more than half of all USD1 trading volume on-chain, effectively becoming the token's primary liquidity channel. This made BUILDon not just a meme project, but an integral part of the WLFI ecosystem.

BNB Chain's Meme Renaissance

The resurgence of memecoins on the BNB Chain isn't an isolated event. Binance has been pushing hard to support meme projects and builders in its ecosystem. The inclusion of BUILDon in Binance Alpha, along with tokens like $MERL and $TGT, highlights this trend.

More than 13,000 on-chain holders now support the token, and over $842,000 has been pooled to provide liquidity. While this momentum is exciting, volatility remains a concern. Like many memecoins, $B is still vulnerable to sudden price swings and pump-and-dump behavior.

BUILDon's Role in WLFI’s Bigger Play

BUILDon is turning into a marketing vehicle for stablecoins, particularly USD1. The logic is clear — use viral memecoins to funnel liquidity into stable digital assets. And if you’re backed by a political brand as big as Trump’s, the reach goes beyond crypto Twitter.

BUILDon’s evolution from a silent mascot to a key player in WLFI's liquidity and branding strategy shows how fast narratives shift in crypto. The coin started as a whimsical experiment in April. By mid-May, it was powering stablecoin campaigns. And now, with WLFI’s public endorsement, it stands as a symbol of memecoin utility in the age of branded DeFi.