PolyMarket’s Partnerships in 2025: Yahoo Finance, Google, and More…

Throughout 2025, Polymarket has steadily increased its presence as a leading prediction market platform, drawing on crowd-sourced probabilities to forecast outcomes in politics, sports, finance, and culture. This growth has been supported by a series of partnerships that integrate its data and trading features into established networks, allowing broader access to real-time market insights. 

These collaborations have connected Polymarket with diverse audiences, from sports fans to investors, while emphasizing regulated, transparent event contracts. As the year progressed, the platform secured deals with major entities in technology, media, and entertainment, reflecting a broader acceptance of prediction markets as tools for informed decision-making.

Exclusive Prediction Market Partner for Yahoo Finance

On November 12, Polymarket announced a partnership with Yahoo Finance, positioning it as the sole provider for a new prediction markets hub on the site. This integration will display Polymarket's probability data for economic indicators, government decisions, and market trends, paired with Yahoo's news articles, stock quotes, and analytical tools. 

The hub, set to launch in the coming months, offers investors a combined view of traditional financial data and crowd-predicted outcomes, such as interest rate changes or corporate earnings. Polymarket's founder, Shayne Coplan, noted in the announcement that this step brings prediction markets closer to mainstream finance, helping users assess risks more accurately.

Integration with Google Search and Finance

Polymarket's odds began appearing in Google Search results and the revamped Google Finance platform starting November 6, as part of a broader integration that also includes data from Kalshi. This feature displays real-time probabilities for queried events, such as election results or tech releases, directly in search outputs. For instance, searching for "2026 midterm odds" might show Polymarket's figures alongside news snippets. 

The move, confirmed by Google, enhances search utility by adding forward-looking data, though it applies to select topics to ensure relevance. This exposure to Google's vast user base could significantly boost Polymarket's visibility and data credibility.

Exclusive Prediction Market Partner for Onyx Odds

On November 14, Polymarket announced its role as the exclusive prediction market partner for Onyx Odds, a social sports platform experiencing rapid growth in the United States. This partnership enables the launch of Commodity Futures Trading Commission-regulated contracts, expanding Onyx's offerings to include event-based predictions. Users on Onyx can now engage with Polymarket's markets directly, blending social interaction with probabilistic forecasting for sports and other events. 

The move aligns with Polymarket's strategy to embed its technology into user-friendly apps, potentially increasing participation among younger demographics who favor interactive platforms.

Multi-Year Partnership with TKO Group Holdings (UFC and Zuffa Boxing)

Just a day earlier, on November 13, Polymarket became the official and exclusive prediction market partner for TKO Group Holdings, which includes the Ultimate Fighting Championship (UFC) and the upcoming Zuffa Boxing series. This multi-year agreement marks a first in integrating prediction markets into live sports events, where fans can trade on fight outcomes, round winners, and other in-event probabilities without fees or limits. 

The collaboration aims to enhance fan engagement by providing data-driven insights alongside broadcasts. For Polymarket, this deal opens doors to the global combat sports audience, with initial rollouts planned for select UFC events in early 2026.

Multi-Year Partnership with PrizePicks

Polymarket also teamed up with PrizePicks, the top daily fantasy sports app, in a multi-year deal to incorporate regulated event contracts into its platform. This allows PrizePicks users to access Polymarket's markets on sports, entertainment, and cultural events, expanding beyond traditional fantasy formats. 

The partnership focuses on seamless integration, where players can trade predictions alongside their daily picks, all under CFTC oversight. It represents Polymarket's push into fantasy sports, a sector with millions of active users, and could drive higher trading volumes through familiar interfaces.

Polymarket Earlier Q4 Deals

On October 23, Polymarket became the exclusive prediction-market partner for the Professional Pickleball Association (PPA) and Major League Pickleball (MLP), bringing odds to tournament streams and apps as the sport’s popularity grows. One day prior, the National Hockey League appointed Polymarket its official prediction-market partner, offering fee-free trading on all NHL-related markets for the duration of the season.

October also witnessed the  Intercontinental Exchange (ICE)—operator of the New York Stock Exchange—disclose a strategic investment in Polymarket alongside a distribution agreement. ICE will incorporate Polymarket data into its sentiment indicators and make the feeds available to institutional clients worldwide.

Mid-Year Milestones

September brought the partnership with Stocktwits on the 15th. Polymarket became the platform’s official prediction-markets provider, with a focus on corporate-earnings markets. New contracts now launch alongside earnings calendars, allowing Stocktwits users to trade probabilities minutes after companies report.

June saw the first social-media and AI tie-ups. On June 6, X (formerly Twitter) named Polymarket a core component of its truth-seeking tools, embedding market links in trending topics and verification threads. Four days later, on June 10, Polymarket announced its inaugural joint integration with X and xAI, laying groundwork for AI-enhanced market creation and resolution.

What the Partnerships Achieve

Collectively, these 2025 partnerships have pushed Polymarket data into environments that reach hundreds of millions of users. Financial professionals now consult crowd probabilities alongside Bloomberg terminals and Yahoo charts. Sports viewers encounter odds during UFC broadcasts or NHL games. Casual searchers stumble upon market percentages without ever visiting Polymarket.com.

The deals also diversify revenue. Distribution pacts with ICE and Google create licensing streams, while sports partnerships open affiliate-trading fees. Regulatory clarity has helped: Polymarket operates as a designated contract market under CFTC oversight for certain event categories, reassuring partners like PrizePicks and TKO.

By late November 2025, Polymarket markets influence coverage on major news sites, appear in Google results, and power dedicated sections on Yahoo Finance. The platform that once served primarily crypto-native traders now supplies probability data to traditional finance, professional sports, and everyday search users. 

Sources:

• _{Google Adds Prediction Markets (NBC News): https://www.nbcnews.com/business/consumer/google-kalshi-polymarket-prediction-markets-rcna242670}
• _{Polymarket Announcement: Yahoo Finance Partnership (X/Twitter Post): https://x.com/Polymarket/status/1988603156473991562?s=20}
• _{Polymarket Announcement: Onyx Odds Partnership (X/Twitter Post): https://x.com/Polymarket/status/1989447910673846476?s=20} 
• _{TKO Group & Polymarket Multi-Year Deal (CNBC): https://www.cnbc.com/2025/11/13/tko-polymarket-strike-multiyear-deal-to-integrate-prediction-markets-into-ufc-events.html}
• _{PrizePicks and Polymarket Integration (PR Newswire): https://www.prnewswire.com/news-releases/prizepicks-partners-with-polymarket-for-prediction-markets-expansion-302611083.html}
• _{ICE Strategic Investment and Distribution Partnership: https://ir.theice.com/press/news-details/2025/ICE-Announces-Strategic-Investment-in-Polymarket/default.aspx}
• _{Stocktwits x Polymarket Earnings Partnership: https://stocktwits.com/news-articles/business/others/stocktwits-and-polymarket-join-forces/chwwfDfRdUK}
• _{Polymarket + X and xAI Integration (CoinDesk): https://www.coindesk.com/business/2025/06/06/polymarket-partners-up-with-elon-musks-xai}