How OneFootball Club’s New Global Campaign Signals Big Plans for Its TGE

OneFootball Club, a digital initiative tied to the leading football media platform OneFootball, has recently launched a 4.5-month viral marketing campaign across Germany, the UK, and the United States. The campaign, which began this week, follows the announcement of its upcoming Token Generation Event (TGE) and aims to boost visibility as the project prepares for a significant milestone. On June 18, the initiative also introduced an allowlist for its highly anticipated $OFC Community Sale, marking a key step in engaging its global fanbase. This move reflects the project’s effort to integrate football fandom with a new digital ecosystem.

What is OneFootball Club?

OneFootball Club is the community arm of OneFootball, a mobile app and media platform that serves over 200 million football fans monthly with breaking news, live streaming, and highlights. Established as part of OneFootball’s broader vision, the club seeks to build the world’s largest digital football community. It offers a universal onchain fanpass, granting cross-ecosystem privileges to supporters. The parent company, founded in 2008, boasts 34 million registered users and 40 million social media followers, reaching fans across 233 countries. Its partnerships with over 200 clubs, leagues, and federations, including giants like Real Madrid, PSG, and Bayern Munich, underscore its global influence.

The club has achieved notable milestones since its launch. It has attracted over 270,000 in-app members and seen 700,000 badges earned by fans. Weekly, around 210,000 match predictions are made, and on the Champions League Final day alone, 43,357 fans customized their OneFootball Head avatars. These numbers highlight a growing engagement, with the longest current streak of activity stretching 275 days.

Details of the Marketing Campaign

The marketing campaign, dubbed “This is our club,” aligns with OneFootball’s new company ethos and targets mainstream audiences through diverse channels. Starting this week, it airs on TVs in Germany via Eurosport, DMAX, Comedy Central, MTV, Nickelodeon, and YouTube, while in the US, it reaches viewers through Roku, YouTube, and OneFootball’s social platforms. In the UK, the campaign features YouTube, digital-out-of-home displays via Ocean Outdoor, and social media. From EPL billboards to connected TV screens, the initiative spans millions of households, aiming to embed OneFootball Club’s vision into everyday football culture. This broad reach suggests a strategic push to convert casual viewers into active community participants.

The OFC Community Sale

The $OFC Community Sale, announced on June 18, invites fans to join an allowlist for priority access. Interested individuals can sign up via the official OneFootball Club website, where applications are under review based on criteria like onchain activity, wallet balance, social media engagement with @ofc_the_club, and participation in collecting BALLS on ofc.onefootball.com/s2. Bonuses apply for holding an “OFC x Base” NFT or a “.football ID” within the OneFootball app. The allowlist process, which faced a temporary crash due to high demand, has been upgraded, with a closing date approaching soon. Fans are encouraged to follow official channels for updates and verify links to avoid scams.

OneFootball Credits ($OFC) will power the ecosystem, enabling in-app vouchers, governance, domain renewals, avatar customizations, and more. The sale represents a chance for fans to own a stake in this evolving digital space, aligning with the project’s goal of letting the community shape its future.

The Upcoming TGE

No specific date for the TGE has been confirmed by the OneFootball Club team to date. However, recent updates indicate it is “very soon,” with sale terms expected next week and a first X Space/AMA planned. The roadmap, unveiled by head @_viN040, also hints at new partnerships and a global marketing push, suggesting active preparation.

Community sentiments shows a mix of anticipation and cautious optimism. Fans appreciate the allowlist’s inclusivity but express concern over the lack of a firm TGE timeline. Some users highlight the potential rewards of $OFC tokens, tied to BALLS earned through tasks. The marketing campaign’s scale has sparked interest, with many viewing it as a sign of commitment, though opinions vary on its long-term impact. 

For now, fans can stay informed by monitoring @ofc_the_club on X and the official website. The combination of a bold marketing strategy and an interactive sale process positions OneFootball Club at a pivotal moment, with its success hinging on transparent communication and robust community support in the coming weeks.