Injective Gets Wall Street Backing as Pineapple Financial Launches First INJ Treasury

Injective (INJ) has received a major boost from Wall Street after Pineapple Financial, a Toronto-based fintech firm listed on NYSE American, announced the launch of the first Injective Digital Asset Treasury (DAT). The company has allocated $100 million to INJ, making it the first publicly listed firm to hold the token as a treasury asset.

Pineapple secured the funds through a private placement and will deploy them into INJ over the coming weeks. The strategy is designed to generate an estimated 12% passive yield through staking, a rate that places Injective among the highest-yielding blockchain networks.

Why Pineapple is betting on Injective

Pineapple Financial has established its treasury strategy as both a financial move and a structural bet on blockchain adoption.

• 12% staking yield: INJ’s staking system offers one of the strongest returns across major networks.
• Institutional alignment: Backers include FalconX, Monarq, Abraxas, Kraken, Blockchain.com, Canary Capital, and the Injective Foundation.
• On-chain liquidity: Injective’s design focuses on speed, efficiency, and transparency, which Pineapple sees as aligned with mortgage finance and securitization processes.

Shubha Dasgupta, CEO of Pineapple, said the allocation reflects confidence in Injective’s ability to provide blockchain-based infrastructure for capital markets. 

“Traditional finance runs on access to capital, and INJ represents perhaps the best avenue to enable the entire finance industry to move onto blockchain-based rails,” he said.

SEC review of proposed Staked INJ ETF

The announcement comes as U.S. regulators weigh new opportunities tied to Injective. In July, hedge fund manager Canary Capital filed for a Staked INJ ETF.

If approved, the ETF would list on Cboe BZX and give investors regulated access to INJ while passing along staking rewards. The SEC has opened a 21-day public comment period, followed by a review window of up to 90 days. Approval would mark the first U.S. ETF offering exposure to a staked Layer-1 token.

This proposal, paired with Pineapple’s treasury strategy, shows how Injective is moving into the mainstream of regulated finance.

Injective’s onchain GPU derivatives market

The INJ treasury news also follows Injective’s launch of a derivatives market tied to Nvidia’s H100 GPU rental rates. The market, built with compute marketplace Squaretower, tokenizes GPU access and allows traders to speculate on or hedge against rental price shifts.

• Oracle integration: Real-time feeds track rental rates across top compute providers.
• Perpetual contracts: Traders can take long or short positions, similar to crypto futures.
• Practical use: AI developers can lock in future compute costs, reducing uncertainty in large-scale training projects.

The Nvidia H100 GPU is widely used in AI model training, cloud services, and deep learning research. Its high demand and rising costs have made it a valuable reference asset for decentralized finance.

The role of Pineapple Financial

Pineapple Financial, trading on NYSE American under the ticker PAPL, specializes in digital-first mortgage services. By creating a dedicated Injective treasury, the company has positioned itself as a bridge between traditional capital markets and blockchain infrastructure.

Executives at Pineapple said the $100 million allocation will be rolled out in phases, ultimately making it the world’s largest publicly traded INJ treasury. Investors ranging from crypto-native institutions to Wall Street firms participated in the placement.

Drew Green, Chairman of Pineapple, said the move focuses on the convergence of finance and blockchain. Kendall Marin, COO, added that the treasury represents a long-term strategy for institutional adoption of Injective.

Injective’s position in the blockchain ecosystem

Injective continues to grow in visibility among institutional and retail investors. The blockchain has seen usage surge over 1,000% in 2025, highlighting its role in financial applications such as trading, lending, and derivatives.

The INJ token, which underpins staking, governance, and transaction fees on the network, has become central to both new institutional products and onchain markets. With Pineapple’s treasury launch, Injective has entered Wall Street’s capital flows for the first time.

Conclusion

The launch of Pineapple Financial’s $100 million Injective Digital Asset Treasury represents a significant alignment between traditional finance and blockchain. By staking INJ for a projected 12% yield, Pineapple has created one of the first publicly traded treasuries dedicated to a Layer-1 token.

Combined with the pending Staked INJ ETF and Injective’s new GPU rental derivatives market, these developments highlight the blockchain’s growing role in connecting institutional finance with onchain systems. For investors and developers, Injective now serves as a bridge between Wall Street capital and decentralized infrastructure.

Resources:

1. Pineapple Financial announces the launch of $100M Injective Digital Asset Treasury Strategy:

2. https://www.newsfilecorp.com/release/264735/Pineapple-Financial-Announces-the-Launch-of-100M-Injective-Digital-Asset-Treasury-Strategy-Becoming-the-First-Publicly-Traded-INJ-Holder-Worldwide

3. Injective’s Onchain NVIDIA GPU Derivative Market announcement: https://blog.injective.com/injective-releases-the-first-ever-onchain-nvidia-gpu-derivative-market/

4. US SEC filing by Canary Capital for INJ ETF: https://www.sec.gov/Archives/edgar/data/2073616/000199937125009309/canaryinj-s1_071725.htm?ref=blog.injective.com