MemeFi Project Continues Building, Promoting

Floki has been on a tear in 2023, and a couple of ingredients to the Vikings’ success could be the MemeFi project’s continuing focus on utility as well as its conscious pivot to attract the attention of the awakening crypto market in China.

Recently, the FlokiFi Decentralized Finance (DeFi) locker hit its All-Time High in Total Value Locked (TVL), soaring to $31.5 million. As evidence of how quickly the locker protocol is being adopted, the new high-water mark was reached just days after FlokiFi had peaked at $17 million.

Floki core contributor B has been posting on Twitter about how “utility” is the project’s key focus, saying that FlokiFi “isn’t even the most impressive of Floki’s offerings” -- compared to, for example, the Valhalla Metaverse GameFi project.

As it relates to price action, hand-in-hand with any crypto project’s utility is its public exposure. Floki has also been on-point with its marketing, announcing a major effort to cater to gamers and investors in China, just before news broke that the government of one of the world’s most populous countries is thawing its frozen stance on crypto.

A Twitter thread from Floki’s main account highlights its approach to China.

The components of Floki’s strategy include:

1. Partnership with the biggest crypto social media platform in China
2. Unrevealed plan to “make sure every Chinese crypto user knows about #Floki”
3. Upcoming China version of Valhalla; Chinese version of website; Chinese whitepaper
4. 110,000-plus-strong Chinese Telegram group
5. Floki trending on the Chinese social media platform Weibo
6. Strategic positioning in other major Asian countries.

What is Floki:

Floki Inu began with a tweet from Elon Musk. When the billionaire announced he would name his Shiba Inu puppy Floki, it created a deluge of ‘Floki’ dogcoins. The most successful of these is Floki Inu. Floki Inu is currently the third most popular meme token on the market, behind Dogecoin and Shiba Inu. It is backed by a community of committed enthusiasts and a strong marketing campaign.

Where to find Floki:

Website | Twitter | Telegram | Discord |