Valhalla, the flagship play-to-earn MMORPG from Floki, announced a partnership with Alliance, a leading esports organization. This collaboration aims to introduce a broader audience to the benefits of Web3 gaming while offering players innovative ways to earn rewards and engage in the digital economy.

Valhalla hopes to showcase blockchain technology's potential by leveraging Alliance's extensive network.

“This partnership is more than just about gaming—it’s about unlocking new ways for players to compete, earn, and engage in the digital economy, Mr. Brown Whale, Valhalla’s lead advisor, stated in a statement.

Through this partnership, Valhalla will gain visibility across Alliance’s digital platforms, including live streams and team jerseys. Fans can expect exclusive events and interactive content, showcasing the exciting potential of Web3 gaming. 

Valhalla offers a MMORPG experience, combining open-world exploration with strategic turn-based combat. Players can earn rewards based on their in-game achievements, allowing them to unlock various advantages through their skills and strategies.

The game allows players to earn tokens and other digital assets, enhancing their engagement.

Expanding the Reach of Valhalla

This partnership is not Valhalla's first venture into the esports space. Just earlier this month, Valhalla announced a collaboration with OG Esports, becoming the official jersey sleeve sponsor for the organization. 

This partnership will feature Valhalla at OG Esports events, further promoting the integration of gaming and cryptocurrency. 

Founded in 2015 by Johan ‘n0tail’ Sundstein, OG Esports has become a celebrated brand in the competitive gaming industry. Known for its championship-winning teams, including its Dota 2 squad, OG Esports boasts a strong reputation and continues to expand its influence in various gaming sectors.

Also last August, Floki secured an official partnership with Nottingham Forest Football Club for the 2024/2025 Premier League season. The Premier League's vast audience, with over 2.7 billion viewers per matchday, offers an opportunity for Valhalla to attract new players.