Floki secured an official partnership with Nottingham Forest Football Club for the Premier League 2024/2025 season. 

The partnership ensures that Floki and its sister brand, Valhalla, an MMORPG (Massively Multiplayer Online Role-Playing Game), will gain substantial exposure during Nottingham Forest's home matches, including 19 Premier League fixtures and various domestic cup games

The Premier League, known for its vast global audience, reaches over 2.7 billion viewers per matchday. Floki’s branding will be displayed on the perimeter boards at home matches and across a broad spectrum of digital and social media platforms.

The partnership includes three minutes of LED advertising during Nottingham Forest's home games, brand placement on Premier League interviews and press conference backdrops, and integration into the club’s social media channels. Additionally, Floki will enjoy a full-page presence in matchday programs, further enhancing its visibility.

The partnership aligns with Floki’s strategic goal of expanding its market presence and engaging with a global audience.

A spokesperson from Floki expressed enthusiasm about the collaboration: 

“We are proud to join the ranks of the Premier League with a club that is an institution in world football. Just as Nottingham Forest is building a future as a dominant force, Floki is on a similar journey to establish itself as a leading brand in the crypto sector.”

Valhalla’s Additional Partnership with Sunderland AFC

In a related development, Valhalla has also announced its partnership with Sunderland AFC. As the back-of-the-shirt sponsor for the club’s 2024/2025 season, Valhalla will benefit from significant exposure. 

Sunderland’s championship games, broadcast on major platforms such as ESPN, beIN, Sky, and ITV, reach over 21 million viewers, further boosting Valhalla’s visibility.