Binance Expands into Mexico With $53M Investment

Binance Establishes Medá in Mexico

Binance has launched Medá, a regulated financial entity in Mexico backed by a $53 million investment over four years. Medá is licensed as an Electronic Payment Funds Institution (IFPE) under Mexican law and will operate independently from Binance’s core exchange. 

The service will allow users to deposit and withdraw Mexican pesos directly within Binance’s global ecosystem.

With this move, Binance shows a long-term commitment to Latin America by creating a locally regulated division focused on integrating traditional finance with digital assets.

$53 Million Investment to Build Infrastructure

The creation of Medá comes with an investment of more than one billion Mexican pesos, or about $53 million, to be deployed across four years. The funds will be used to build Medá’s technology stack, strengthen compliance structures, and expand user services.

Key priorities include:

• Developing infrastructure for peso deposits and withdrawals
• Building compliance programs aligned with Mexican regulations
• Hiring an independent management team to oversee operations
• Creating financial access for both retail and institutional users

Binance executives stressed that the independent operations of Medá will set new benchmarks for collaboration between the traditional financial system and the virtual assets sector in Mexico.

Why Mexico Is a Strategic Market

Mexico, with a population of more than 131 million, is a critical market for Binance’s Latin American strategy. The country’s high reliance on remittances, limited financial inclusion, and growing demand for digital services make it an important hub for fintech development.

Medá will compete with other local platforms that offer peso-based transactions. By securing IFPE licensing, Medá gains the ability to provide regulated electronic payments, giving Mexican users access to peso on- and off-ramps within Binance’s global platform.

Independent Operations and Regulatory Approval

Unlike Binance’s global exchange, Medá will operate as an autonomous entity. It has been granted IFPE authorization, which allows it to manage electronic funds under Mexico’s regulatory framework.

This independence ensures:

• Local governance and oversight separate from Binance’s global exchange
• Direct regulation by Mexican financial authorities
• Clear operational boundaries to meet compliance standards

“Medá aspires to become the leading alternative in the financial technology space as a processor of transactions in Mexican pesos,” said Guilherme Nazar, Binance’s Regional VP for Latin America.

Nazar emphasized that competition in the sector will reduce costs and improve service quality for Mexican consumers.

Education and Compliance at the Center

Binance has consistently tied its expansion plans to compliance and education. Medá will follow the same approach.

• Binance Academy reached 44 million learners in 2024.
• Mexican universities including UNAM and Monterrey Institute of Technology have integrated Binance’s educational resources into their digital finance programs.
• Binance invests hundreds of millions annually in anti-money laundering (AML) and compliance measures worldwide.

By embedding education into its regional strategy, Binance aims to increase digital literacy while reinforcing trust with regulators and users.

Strengthening Global Regulatory Presence

The launch of Medá expands Binance’s regulatory footprint, which already includes authorizations in 23 global jurisdictions. These include France, Italy, Spain, Brazil, Japan, Argentina, and Dubai.

Each license improves Binance’s ability to operate legally across borders while demonstrating compliance with international standards. In Europe, for instance, Binance France was required by regulators to restructure its shareholder base in 2024, highlighting how local compliance requirements shape the company’s expansion.

In Latin America, Binance has already secured strong market positions, with Brazil ranking among the exchange’s top global markets by website traffic. The addition of Mexico strengthens Binance’s presence in one of the fastest-growing regions for digital finance adoption.

Mexico as a Fintech Hub

Binance views Mexico as a potential fintech hub for Latin America. Mediá could improve access to financial services across the country by combining peso-based services with regulated digital finance tools.

The initiative is expected to:

• Increase financial inclusion in underbanked communities
• Provide secure and regulated access to cryptocurrencies like Bitcoin and Ethereum and fiat transactions
• Build bridges between institutional investors and retail users

Medá will also have the flexibility to respond to local market needs while aligning with broader global compliance strategies.

Conclusion

Binance’s launch of Medá represents a move toward regulated, independent entities designed to meet local requirements. With a $53 million investment, Medá will deliver peso-based deposit and withdrawal services, expand compliance efforts, and support financial education in Mexico.

Rather than serving as an extension of the global Binance exchange, Medá would function as an autonomous financial technology provider regulated by Mexican authorities. This approach supports Binance’s long-term plan to strengthen its Latin American presence while aligning with global compliance and governance standards.

Resources:

1. Binance announcement: https://www.binance.com/en/square/post/09-01-2025-binance-news-binance-launches-med-in-mexico-with-53m-investment-to-expand-fiat-access-and-fintech-growth-29105286246282

2. Mexico News Daily report: https://mexiconewsdaily.com/business/binance-to-invest-us-53m-to-expand-crypto-in-mexico/

3. World population data: https://www.worldometers.info/world-population/population-by-country/