Rakuten Wallet will pay Doge or Shiba for pictures of your dog

Post a pup, win crypto

@Rakuten_Wallet, the crypto arm of Japanese e-commerce giant Rakuten, has launched a social media photo contest that pays out in dog-themed coins. The campaign, titled "Photo Contest 2026," asks users on X to follow the @Rakuten_Wallet account and post a photo of their dog using the hashtag #RWフォトコンテスト2026 to enter.

Eleven winners will each receive 11,111,111 $SHIB, worth around 10,000 yen, while the single grand prize winner takes home 1,111 $DOGE, worth approximately 18,000 yen. The prize structure is on-brand: Shiba Inu and Dogecoin are both named after dogs, making the rewards as thematic as the contest itself.

Part of a broader push into meme coins in Japan

The campaign comes as Rakuten deepens its $SHIB integration. Rakuten Wallet added $SHIB to its spot trading lineup in April 2026, allowing Japanese users to buy, sell and trade the token directly in yen. Rakuten is not just a crypto exchange but a large conglomerate spanning e-commerce, banking and payments, meaning the addition of $SHIB exposes the token to everyday consumers who already use the platform for shopping and finance.

Rakuten Wallet did not frame the campaign as trading advice, presenting it instead as a simple photo contest built around pet owners, social sharing and small crypto rewards. Among local investors, small purchases of $SHIB and $DOGE are increasingly viewed as a form of digital collecting, similar to picking up low-cost digital items inside familiar apps.

Sources:
crypto.news: Rakuten Wallet turns dog photos into SHIB and DOGE rewards
CryptoNews: Japanese Tech Giant Rakuten to Give Away Shiba Inu to 44 Million Users for Dog Photos
CryptoNews: E-commerce Giant Rakuten Adds Shiba Inu to Mobile Wallet