Trump-Linked WLFI Plans for Large Scale Tokenization With a January Rollout

Donald Trump-backed World Liberty Financial (WLFI) will launch its real-world asset products in January. Co-founder Zach Witkoff confirmed the rollout during an event in Dubai, answering a key question about when the Trump-linked crypto venture would begin offering tokenized assets, per Reuters. 

The move expands WLFI beyond its USD1 stablecoin and marks its entry into large-scale tokenization.

What Is WLFI Planning to Launch in January?

WLFI plans to introduce a suite of real-world asset products that allow users to hold and transact tokenized versions of traditional asset classes. The offerings build on USD1, the company’s stablecoin that reached a market value of about $2.69 billion as of December 4, 2025.

The announcement was made at a two-day event organized by Binance in Dubai. According to Reuters, Witkoff described the January launch as a major step toward WLFI’s long-term tokenization strategy.

Before explaining the technical details, it helps to understand what real-world asset tokenization means in practice. Tokenization converts assets such as equities, commodities, or property into digital tokens on a blockchain. These tokens are divisible, easy to transfer, and available for trading at all hours.

The shift toward real-world asset tokenization is one of the most discussed themes in the crypto sector. It bridges traditional financial products with blockchain settlement processes. WLFI’s entry into this space brings attention due to the Trump family’s involvement, which has drawn scrutiny from both the crypto industry and political observers.

Why Is Tokenization Central to WLFI’s Strategy?

Tokenization enables faster settlement, greater transparency, and easier access to assets that are often restricted by location or market hours. WLFI has stated that its long-term goal is to link blockchain payments with traditional finance.

WLFI’s early focus was the USD1 stablecoin. It became widely used this year when Abu Dhabi-backed MGX used USD1 to fund its investment in Binance. That transaction gave the token more visibility and helped position WLFI for broader product launches.

The January real-world asset products will expand beyond stablecoin settlement into tokenized commodities and other asset categories. 

The broader strategy is to:

• Build liquidity and trust through USD1
• Use USD1 as the settlement layer for tokenized assets
• Expand into payment tools and retail applications

This structure lets WLFI place its stablecoin at the center of its ecosystem while avoiding the need to build a separate blockchain.

How Will WLFI’s New Tokenized Products Work?

Tokenized assets will be issued as digital tokens representing ownership in real-world items. These tokens can be traded on-chain and used within WLFI’s planned payment ecosystem.

Witkoff did not reveal the exact list of assets launching in January. However, earlier conversations during industry events provide a clear picture of what is likely.

WLFI has previously discussed tokenizing:

• Oil
• Natural gas
• Timber
• Select real-estate categories

The company also raised the possibility of expanding into other commodities or fund-based products.

Tokenized assets generally require:

• Clear custodial structures
• Transparent backing reserves
• Consistent auditing
• On-chain verification

WLFI has not yet disclosed full details, but the firm says USD1 will serve as the core settlement unit across its tokenized offerings.

WLFI Token Activity Shows Mixed Market Reaction

The news of the January launch did not lift the WLFI token. It recorded a decline of about 1.4% after the announcement. This contrasts with the token’s 15% surge two weeks earlier, driven by token burns and whale accumulation.

The project used nearly $10 million worth of USD1 to repurchase about $59 million WLFI tokens on decentralized exchanges. The operation was conducted using CoW Swap, which aggregates liquidity across multiple platforms. The tokens were acquired at an average price of around $0.167.

Despite the buyback and whale accumulation totaling more than $30 million, CoinGlass data shows a drop in both trading volume and open interest. WLFI is trading around 0.1602 dollars, per CoinMarketCap.

WLFI to Expand With Retail Application

The company is developing a retail application that blends Web2 and Web3 features. Folkman described the app as “like Venmo meets Robinhood,” combining simple peer-to-peer payments with trading tools.

The retail app will include:

• Peer-to-peer payments
• Trading features similar to retail investment platforms
• Integration with USD1 for spending
• Support for the debit card

WLFI does not plan to build its own blockchain. Instead, it will deploy tools that run across multiple chains. Folkman said the team does not believe in launching a dedicated chain for a stablecoin.

Chain-agnostic systems allow assets and payments to move freely between ecosystems such as Ethereum, Solana, BNB Chain, and layer two networks. This lets WLFI remain flexible as the crypto environment changes and avoids the overhead of maintaining a new blockchain.

What Comes Next for WLFI?

WLFI plans to continue expanding its offerings in 2025 and 2026. The January launch of tokenized assets is the first of several product rollouts. The company will then focus on payments, retail features, and deeper integration of USD1 across chain-agnostic platforms.

The steps ahead include:

• Launch of real-world asset products in January
• Expanding USD1 use in decentralized exchanges
• Preparing the debit card
• Integrating Apple Pay
• Launching the retail app
• Extending tokenized commodities and other asset products

Conclusion

WLFI will launch its real-world asset products in January, extending its focus from the USD1 stablecoin to a wider tokenization strategy. The company is expanding into tokenized commodities, payments, and consumer-facing applications. Its approach remains chain-agnostic and centered on USD1 as the primary unit for settlement and day-to-day transactions. 

Resources

1. Report by Reuters: WLF to launch real-world asset products in January, co-founder says

2. Report by The Street: Trump-backed crypto venture plans major launch in January 2026

3. Report by The Block: World Liberty Financial to launch debit card 'very soon,' co-founder Zak Folkman says