Donald Trump’s Media Company Explores Crypto Integration for Truth+

A New Revenue Engine for Truth+

Trump Media, the parent company behind Truth Social and the newly launched Truth+ streaming service, is setting its sights on cryptocurrency. 

In a letter to shareholders dated April 29, CEO Devin Nunes confirmed the firm is "exploring the introduction of a utility token" within a digital wallet. The token's first use case? Paying for subscriptions on Truth+, the company’s ad-free video platform.

Over time, the digital wallet could support a range of services across Trump Media’s expanding ecosystem. From new features on Truth Social—such as verification badges, scheduled posts, and longer videos—to merchandise and event tickets, the token is set to become a cornerstone of the company’s monetization strategy.

According to Nunes, the token is part of a broader plan to grow revenue while rewarding users. And while he didn’t confirm whether it’s a blockchain-based asset, the language mirrors what’s commonly used in the crypto world.

Trump’s Crypto Pivot Is Gaining Momentum

The Trump family has been actively exploring digital assets for years. From NFT launches to decentralized finance ventures like World Liberty Financial (WLFI), their growing involvement with crypto is well documented.

WLFI, which has close ties to the Trump family, recently secured $25 million in funding from DWF Labs. The project is behind the USD1 stablecoin, which has now crossed a $136 million market cap. 

Now, the Truth+ token and wallet are a natural extension of this broader vision—one that blends media, finance, and blockchain into a seamless user experience. And with Trump back in office, the policy landscape has shifted to favor such experimentation.

Why the Token Matters

Utility tokens aren’t just payment methods—they’re tools for engagement. They can unlock content, offer discounts, or act as loyalty points. In Truth Media’s case, the utility token could allow users to pay for premium content, earn rewards, and access special features.

This approach mirrors what other Web3 companies are doing: building self-sustaining economies inside their apps. The difference here is scale. Trump Media is entering the game with millions of users, a national political platform, and access to capital.

More importantly, the token and wallet could become the connective tissue between all of Trump Media’s platforms—from social media and video to financial services.

Truth Social’s Ecosystem Is Growing Fast

TMTG went public in March 2024 and was quickly valued at nearly $8 billion. This happened despite modest revenue numbers—showing investor confidence in the platform’s future. As of April’s end, the firm held a $5.5 billion market cap.

Now, with plans to expand Truth+ into Canada and Mexico, the firm is doubling down. Beyond subscriptions, Trump Media is exploring advertising models and premium content deals. At the same time, Truth Social is rolling out new features for paying users—features that could be bundled with the utility token.

To fund all this, TMTG plans to invest up to $250 million from its $777 million in cash reserves. That includes planned allocations to Bitcoin and other crypto-related securities. It also includes acquisitions in the fintech space.

Fintech Division and ETF Ambitions

TMTG has also launched Truth.Fi, its financial services arm. The firm plans to offer “America First” investment products, such as separately managed accounts and crypto ETFs, through partnerships with Crypto.com and others. 

ETF products—especially those focused on Bitcoin or stablecoins—are key to capturing institutional interest. It’s another way the company is hedging its media bets with financial innovation.

Meanwhile, rumors continue about the launch of a Trump-branded crypto exchange, gaming initiatives, and even real estate ventures with blockchain integrations. 

Critics, But Also Support

Not everyone is cheering. Some critics view Trump’s embrace of crypto as politically motivated or ideologically driven. But even skeptics acknowledge the former president’s influence on markets. Prices surged when Trump-endorsed crypto policies were announced. Projects tied to his name are gaining traction.

Supporters, on the other hand, argue that this is exactly what crypto needs—mainstream adoption, policy clarity, and powerful allies. With legacy tech platforms under fire for censorship and data abuse, alternative ecosystems like Truth Social are gaining attention.

Policy Support Gives Crypto Projects Room to Grow

Since returning to the presidency, Trump has lived up to his campaign promises regarding crypto. Market regulators have walked back lawsuits against leading crypto firms. The Federal Reserve revised its stance to allow more engagement between banks and blockchain assets. The FDIC and OCC have followed suit, softening their posture toward the industry.

Trump’s administration is not only creating a friendly climate for crypto firms but is actively pushing regulation forward. There are calls for stablecoin legislation. There’s also talk of a national digital asset reserve. 

That backdrop makes Trump Media’s move more than just a commercial venture—it’s also political. It’s a sign that crypto is no longer on the fringes of finance or media. It’s entering the mainstream, with institutional support and regulatory breathing room.

🚨TRUMP MEDIA TO GO FULL CRYPTO?!

Plans are in motion for a digital wallet and utility token to power Truth+ streaming platform. Details you need to know 👇

The wallet would initially allow users to pay for subscriptions and later be used across TMTG’s broader ecosystem.