Automobili Lamborghini teamed up with Animoca Brands to launch "Fast ForWorld," a Web3 platform that allows users to buy, sell, and drive digital Lamborghini models in the metaverse. This collaboration aims to offer a new kind of engagement for fans, gamers, and car enthusiasts. 

“Fast ForWorld will work with Motorverse, a global ecosystem and community for digital vehicles, racing games and motorsport culture created by Animoca Brands, to deliver a first-of-its-kind gaming experience with interoperable digital car collectibles,” an official post from Lamborghini said

Fast ForWorld: A New Hub for Digital Car Collectors

The Fast ForWorld platform, designed by Gravitaslabs (an Animoca subsidiary), is expected to become Lamborghini's digital hub for fans and partners. The platform will offer an immersive ecosystem where users can interact with Lamborghini’s vehicles in new and exciting ways. 

The Lamborghini digital models will be usable across a range of Motorverse games, ensuring that players can enjoy their cars in different gaming environments. This includes popular racing games like Torque Drift 2 and REVV Racing, both of which already have established player bases.

To gain access to the Fast ForWorld platform, users will need to secure Lamborghini’s first-ever digital super sports car—the Lamborghini Revuelto. This digital model serves as the entry key to the platform’s interoperable ecosystem and comes bundled with the Fast ForWorld Genesis Capsule, unlocking exclusive benefits both within the platform and beyond.

On November 7th, the platform will launch with a 3D wallet that allows users to store their digital items. 

Animoca Brands and Lamborghini first announced their partnership on Aug. 8 as a way to explore new Web3-based brand engagement initiatives. This move increases Lamborghini's involvement in the NFT (non-fungible token) market. Worth noting, approximately two years ago, the carmaker released special edition NFTs themed after the World Tour.