GraFun Launchpad has announced the launch of GraFun Labs, a new division aimed at supporting the growth of memecoins on the BNB Chain. 

GraFun Labs is partnering with DWF Labs, a well-known trading firm, and Floki, the largest memecoin by market capitalization on BNB Chain. Together, they aim to provide resources, strategic partnerships, and community-building tools for emerging memecoin projects.

“Memecoins have become a central crypto market driver, dictating much of the on-chain volume and shaping the culture integral to crypto’s identity,” a representative for GraFun told CoinDesk.

What is GraFun?

GraFun, launched in September 2024, is a meme coin launchpad built on the BNB Chain. It provides a platform for new memecoins to launch, grow, and gain traction in the crypto market. 

Since its inception, GraFun has facilitated the development of several successful memecoin projects, reportedly generating over $250 million in trading volume on PancakeSwap.

GraFun’s mission is to empower memecoin developers with the tools they need to succeed. The Labs will focus on assisting memecoin projects with essential resources such as community development, branding, marketing, and partnerships. 

Partnership with DWF Labs and Floki

To strengthen its efforts, GraFun Labs has partnered with two influential players in the blockchain space—DWF Labs and Floki. These partnerships will provide GraFun Labs with the expertise and resources needed to support the next wave of memecoin projects.

DWF Labs, a leading market maker and digital asset investment firm, will offer financial and strategic support to GraFun’s memecoin projects. Their experience in managing digital assets will provide essential guidance to new projects, helping them deal with the challenges of growing in a competitive environment.

Floki will bring its expertise in community engagement and branding. In GraFun Labs, Floki will help new projects replicate Floki's success by providing a blueprint for how memecoins can grow rapidly.

How GraFun Labs Will Support Emerging Memecoin Projects

The core offering of GraFun Labs is its Growth Program, which invites memecoin projects to apply for support. Projects accepted into the Growth Program will receive the following benefits:

• Community Growth: GraFun Labs will help projects build active, engaged communities that are essential for the long-term success of any memecoin. These communities will promote loyalty and promote ongoing engagement.

   

• Memorable Branding: The Labs will work with projects to develop strong, recognizable brands. With the help of marketing professionals, each project will craft a unique narrative that will help them stand out in the competitive memecoin landscape.

   

• Marketing Campaigns: GraFun Labs will leverage its partnerships with DWF Labs and Floki to drive impactful marketing campaigns. These campaigns will increase the visibility of emerging memecoins and attract new investors, giving them a chance to grow in the market.

   

• Partnership Development: Through its network, GraFun Labs will connect memecoin projects with influential partners. These partnerships can open doors to new opportunities and collaborations, which are critical to the success of any new project.