BNB
by BSCN
June 12, 2024
Floki plans to utilize digital and LED displays in 200 locations, targeting a daily footfall of 300,000.
Floki is set to expand its reach into the Southeast Asian market, with a strategic focus on Vietnam. The company seeks to establish a strong presence in a region with one of the highest cryptocurrency adoption rates worldwide with an “Aggressive Marketing Campaign.”
The campaign will kick off on June 17, 2024, in Ho Chi Minh City, Vietnam’s bustling financial hub. Despite having a population of under ten million, Ho Chi Minh City contributes approximately 25% of Vietnam's GDP. This city boasts a GDP per capita over 2.5 times the national average, making it an ideal launchpad for Floki's ambitious campaign.
The campaign is designed to appeal to both existing crypto users and newcomers, highlighting the benefits and opportunities offered by Floki’s platform.
Floki's marketing efforts will reportedly involve a large number of digital and LED displays placed strategically in high-traffic retail environments. The campaign aims to cover up to 200 locations across the city, targeting areas with significant foot traffic to ensure maximum visibility. The goal is to reach a daily footfall of 300,000, thereby maximizing engagement with potential users.
There will be five weeks of marketing activity, which concludes on July 22, 2024. As per reports, Floki’s strategy includes a mix of traditional and digital advertising mediums to create a broad and impactful presence in the market.
Vietnam is one of the leading countries in cryptocurrency adoption. Recent data reveals that 21.2% of its population is involved in the crypto market, ranking second globally.
In 2023, Vietnamese crypto users generated $1.18 billion in trading profits, placing the country third in the world.
This widespread adoption is driven by several factors:
The tax-free nature of cryptocurrency earnings
A general distrust in the national currency, the Dong
A high percentage of the population lacking access to traditional financial services
The popularity of Play-to-Earn gaming platforms, which have introduced many to cryptocurrencies
Despite the positive news of the marketing campaign, the Floki token has not seen a favorable market reaction. The token, listed at $0.0002396, at the time of writing, has experienced a 3% decline in the last 24 hours and a 27% dip over the past seven days.
Worth noting, Floki has unveiled plans to establish a school in India. This initiative is part of Floki's ongoing commitment to education, following successful projects in Ghana, Guatemala, Laos, and Nigeria.
Disclaimer
Disclaimer: The views expressed in this article do not necessarily represent the views of BSCNews. The information provided in this article is for educational and informational purposes only and should not be construed as investment advice. BSCNews assumes no responsibility for any investment decisions made based on the information provided in this article
Latest News
October 22, 2024
Do Betting Odds Know Best?
October 22, 2024
Michael Saylor's Legacy: Donating His Bitcoin Wealth to Humanity, Inspired by Satoshi Nakamoto
October 22, 2024
MakerDAO May Return as Core Brand After Sky Rebrand Faces Backlash
October 22, 2024
Bitcoin Spot ETFs Records $2.67B in Inflows in Just One Week
October 22, 2024
Chainlink and ANZ Collaborate on Private Transactions for Tokenized Real-World Assets
October 21, 2024
Transak Data Breach Exposes 92K Users: Employee Phishing Attack, Ransomware Group Claims Responsibility
October 21, 2024
Ripple Co-Founder Chris Larsen Donates $10 Million to Kamala Harris' Presidential Campaign Amid Divided Crypto Industry Support
October 21, 2024
Pump.fun Unveils New "Pump Advance" Trading Terminal, Teases Native Token Release