How Cookie DAO’s Data Layer is Reshaping Decentralized InfoFi

In late May 2025, Cookie DAO launched cookie.fun v1.0 alpha and Cookie Snaps, marking the first phase of its ambitious plan to decentralize Information Finance (InfoFi). This emerging sector seeks to transform attention, social data, and information into transparent, tradable assets through blockchain technology and AI-driven analytics. Unlike traditional Web2 platforms, where data is often siloed and controlled by centralized entities, Cookie DAO’s approach emphasizes open access, community governance, and measurable creator contributions. 

This article explores how Cookie DAO is reshaping InfoFi, diving into its core products, the significance of its recent launch, and the broader implications for the crypto ecosystem.

What is Cookie DAO?

Cookie DAO is a decentralized organization focused on building a modular data layer for AI agents and human analysts in the cryptocurrency space. Founded with the goal of bridging raw blockchain data with actionable insights, it provides infrastructure that enables both automated systems and individuals to navigate the complex crypto landscape. 

Its flagship platform, cookie.fun, aggregates over 7 terabytes of live on-chain and social data, tracking metrics like market capitalization, social engagement, and token holder activity. The native $COOKIE token powers the ecosystem, facilitating access to premium features, governance, and rewards.

Cookie DAO’s products include:

• cookie.fun: A comprehensive analytics platform that indexes AI agents and crypto projects, offering real-time insights into social and on-chain performance.
• Cookie Snaps: A creator network that rewards high-quality content on Crypto Twitter (CT) with SNAPS points, based on engagement, sentiment, and loyalty.
• Cookie DataSwarm APIs: Data feeds used by projects like Virtuals, ACT I, and CoinGecko, enabling developers to integrate real-time crypto intelligence into their applications.

The platform operates on multiple blockchains, including Ethereum, BNB Chain, Base, and Avalanche, reflecting its commitment to multi-chain accessibility. As of writing, the $COOKIE token trades at $0.019 with a market cap of $106.16 million, supported by a circulating supply of 547.5 million tokens, per Coinmarketcap.

The Launch of cookie.fun v1.0 and Cookie Snaps

On May 20, Cookie DAO announced the release of cookie.fun v1.0 alpha and Cookie Snaps, describing it as “phase one of decentralizing InfoFi.” This launch expanded the platform’s scope beyond AI agent analytics to encompass social, trading, and on-chain data for all crypto sectors. The update introduced a permissionless data layer, allowing anyone—projects, creators, or analysts—to access metrics like mindshare, sentiment, and top voices without gatekeepers.

cookie.fun v1.0: A Transparent Data Hub

The updated cookie.fun platform provides a granular view of crypto social dynamics. It tracks:

• Mindshare: The volume of attention a project receives on platforms like X.
• Sentiment: Whether that attention is positive, negative, or neutral.
• Top Voices: Key opinion leaders (KOLs) driving narratives and influence.

Unlike its predecessors, which focused solely on AI agents, cookie.fun v1.0 offers insights across the entire crypto ecosystem. Free users can access basic analytics, while premium features, such as extended data intervals (24 hours, 3 days, 7 days, 14 days, 30 days), require locking 10,000 $COOKIE in a smart contract on BNB Chain or Base. The platform’s “Cookie Deep Research” feature, developed since November 2024, delivers real-time summaries of project and KOL data, enhancing its utility for traders, venture capitalists, and analysts.

Within a week of launch, cookie.fun onboarded over 56,000 users, driven by its open-access model and referral system. Projects like YellowCatDAO and ETH Milan quickly adopted the platform’s data, using it to reward contributors with airdrops and exclusive perks. For example, YellowCatDAO airdropped $50,000 worth of $KET tokens to its top 25 supporters, filtering out negative mindshare and team members, while ETH Milan offered merchandise and VIP access to its top voices. These actions demonstrate how cookie.fun’s transparent metrics enable projects to identify and incentivize genuine engagement.

Cookie Snaps: Rewarding Authentic Engagement

Cookie Snaps, a rebranded evolution of the Cookie Affiliate program, is a creator-to-project marketplace embedded within cookie.fun. It uses a points system (SNAPS) to score and reward content on Crypto Twitter based on quality, sentiment, and loyalty. Unlike platforms that incentivize volume-driven posting, Cookie Snaps penalizes users who promote too many projects simultaneously, prioritizing long-term, authentic participation.

SNAPS points come in two forms:

• Global SNAPS: Earned upon joining the platform or through referrals, with users receiving 10% of their referrals’ SNAPS.
• Campaign SNAPS: Awarded for posting content in specific project campaigns, some of which exclude referral bonuses.

A user’s total Snap Score determines their visibility, ranking, and eligibility for rewards like airdrops or exclusive badges. In its first week, Cookie Snaps onboarded over 10,000 creators, with projects launching leaderboards to distribute rewards. This rapid adoption underscores the demand for a system that values quality over quantity in crypto social engagement.

Decentralizing InfoFi: What It Means

InfoFi, short for Information Finance, is an emerging field that monetizes attention, social capital, and data through decentralized technologies. Traditional platforms like Twitter or Reddit capture user attention but retain control over data and monetization. InfoFi, as envisioned by Cookie DAO, shifts this paradigm by making data transparent, accessible, and governed by communities.

Cookie DAO’s approach to InfoFi rests on three principles:

1. Transparency: Metrics like mindshare and sentiment are publicly visible, reducing reliance on proprietary algorithms.
2. Incentivization: Creators earn rewards for meaningful contributions, measured by engagement and loyalty.
3. Permissionlessness: Anyone can access and build on the data layer, fostering innovation and inclusivity.

The launch of cookie.fun v1.0 and Cookie Snaps exemplifies these principles. By surfacing metrics like social graphs and smart feeds, Cookie DAO enables creators to see their influence in real time—how their posts resonate, who they connect with, and where their voice travels. Projects, meanwhile, can identify loyal supporters without intermediaries, streamlining airdrop campaigns and community engagement.

Challenges and Criticisms

Despite its early success, Cookie DAO’s InfoFi model faces hurdles. InfoFi platforms, including competitors like Kaito, rely heavily on AI-generated insights and user contributions, raising concerns about data integrity. Without robust mechanisms to filter noise or verify content, platforms risk amplifying misinformation or low-quality posts. Cookie Snaps’ selective access model, which assesses users’ network strength via X login, aims to mitigate this but may exclude less influential creators, potentially limiting inclusivity.

Additionally, the invitation-based referral system, while effective for onboarding, could create barriers for new users. Critics argue that such mechanisms, common in InfoFi, prioritize early adopters and KOLs, potentially undermining the ecosystem’s vitality. Cookie DAO has yet to fully address these concerns, though its roadmap hints at decentralized, community-led reward pools to enhance fairness.

The Road Ahead

Cookie DAO’s phase one launch is a foundational step toward decentralizing InfoFi. Its roadmap includes expanding cookie.fun to include comprehensive trading and on-chain data, with a non-alpha v1.0 release planned for later in 2025. The platform’s DataSwarm APIs will continue to support third-party projects, while Agent Cookie—an AI agent posting insights on X—may evolve into an interactive terminal, though access could require locking 100,000 $COOKIE.

The $COOKIE token remains central to the ecosystem. Stakers can access multi-airdrop farming, where partner projects allocate tokens to $COOKIE holders, enhancing its utility. However, the token’s volatility, ranging from an all-time high of $0.76 to a low of $0.02, reflects the speculative nature of the InfoFi sector.

Cookie DAO’s cookie.fun v1.0 and Cookie Snaps represent a bold attempt to redefine how information is valued and shared in the crypto ecosystem. By prioritizing transparency, rewarding authentic engagement, and opening its data layer to all, the project is laying the groundwork for a decentralized InfoFi framework. As Cookie DAO advances its roadmap, its impact on InfoFi—and the broader crypto landscape—will depend on its ability to balance innovation with accessibility and trust.