PROMO
by BSCN
April 4, 2025
Chisholm United FC is transforming Vietnam’s betting scene with transparent sportsbook rankings, AI-driven data analysis, and real-time risk alerts.
In 2014, at a modest football pitch in Oakleigh, Victoria (Australia), Chisholm United FC was born as a community football club with a simple mission: to connect people through a shared love for the game, regardless of age, skill level, or background. But few could have predicted that in less than a decade, the name "Chisholm United FC" would become a symbol of a new movement – one that champions transparency in Vietnam’s sports betting market.
In a 2023 strategy meeting, CEO Marc Barros asked a seemingly wild question: "How can we extend our impact beyond Australia?" Surprisingly, the answer came from one of Southeast Asia’s fastest-growing betting markets: Vietnam.
Joining Marc in this forward-thinking vision was Marcos Charras, a former professional footballer and betting expert with over 15 years of industry research under his belt. His insights into the Asian market revealed a critical flaw in Vietnam: a lack of transparency and trust when choosing a sportsbook.
"Thousands of bettors are risking their money on shady, sometimes fraudulent platforms simply because there's no reliable evaluation system," said Charras.
Interpol and a 2023 report by The Straits Times estimated that over $1 billion USD is lost annually in Southeast Asia through illegal betting operations linked to scam compounds in Cambodia. Vietnamese bettors are frequently scammed by fake sportsbooks, losing both funds and personal data.
Chisholm United FC recognized this issue and knew that secure sports betting requires more than promotions and odds. It requires accurate data – and a credible platform to deliver it. This is why the team also developed an independent data tracking tool: Nowgoal Vietnam, which provides real-time updates, odds comparison, and match statistics tailored for Vietnamese bettors. It complements their core platform by helping users make more informed decisions during live betting sessions.
Determined to bring clarity to Vietnam’s murky betting space, Chisholm United FC dedicated over 300 hours to hands-on testing across a range of betting sites. This included account creation, real-money bets, deposits and withdrawals, and customer service interactions.
The outcome? Vietnam’s most comprehensive sportsbook ranking system, based on six rigorous criteria:
Each review is more than just a write-up. It is a well-researched, evidence-based analysis that includes sources and real-user case studies. By collecting actual screenshots, recording response time metrics, and testing promo claim procedures, the team ensures a high degree of objectivity.
In early 2024, Chisholm United FC officially merged with Lakesat , a renowned research and evaluation institute specializing in trusted online betting platforms in Vietnam. This collaboration was designed to combine the core strengths of both entities: Chisholm United FC’s expertise in grassroots sports and professional sportsbook auditing, and Lakesat’s in-depth research and analytical capabilities in the online gambling sector.
This strategic partnership brought a new level of sophistication to the platform, including:
By merging the real-world sporting credibility from Australia with advanced research technology from Vietnam, Chisholm United FC has solidified its role as the reliable "gatekeeper" for responsible bettors.
Vietnamese users are increasingly aware of the risks of online gambling. A 2022 survey by Asia Gambling Monitor revealed that over 63% of bettors in Vietnam had encountered delayed payments or suspicious platform behavior. Chisholm United FC is filling the trust gap by offering a platform where transparency is paramount.
They also collaborate with local tech partners to offer a browser extension that highlights verified betting sites while browsing, helping users avoid unregulated domains. Their social media team runs Q&A live streams weekly, answering real-time concerns from bettors.
Unlike typical bonus-driven affiliate sites, Chisholm United FC promotes responsible gambling. Instead of encouraging players to "bet more," the platform offers:
In a 2024 interview with the Asian Betting Forum, Marc Barros stated:"Betting isn’t inherently bad – if you do it wisely, and choose the right platform."
Chisholm United FC is pioneering the integration of AI and Big Data into betting predictions. Their system analyzes thousands of match statistics from top European leagues to produce:
For example, in the Man City vs. Arsenal match (Feb 2024), Chisholm’s AI forecasted a 56.4% chance of a Man City win – closely matching the actual 1-0 result, while mainstream odds favored Arsenal (-0.25 handicap).
This isn’t guesswork – it’s machine learning, trained on 2 million match data points over the last decade.
Chisholm United FC is pioneering the integration of AI and Big Data into betting predictions
Simultaneously, Chisholm United FC is working with Web3 startups in Singapore and Hong Kong to create a blockchain-based transparent payment model:
A beta version is expected to launch with selected partners by Q3 2025.
Beyond rankings and reviews, Chisholm United FC is building a culture of awareness. Through webinars, blog content, and email newsletters, they are educating Vietnamese bettors on:
They have also partnered with local football forums and YouTube influencers to expand responsible betting education. Monthly seminars bring together data analysts, ex-footballers, and cybersecurity experts to talk about sustainable gaming habits.
While Chisholm United FC has gained traction internationally, especially in betting forums in the UK and Singapore, their core mission remains rooted in Vietnam. They continuously publish updates on regulatory changes, blacklist unreliable sites, and offer a community hotline for reporting scams.
According to a 2024 internal user survey:
These numbers validate their commitment not only to transparency but also to community empowerment.
From a community football club in Australia to a trusted betting authority in Vietnam, Chisholm United FC is a story of vision, dedication, and accountability. By blending grassroots passion with cutting-edge tech and research, they’re shaping a safer and smarter betting experience for Vietnamese users.
Choose wisely. Bet responsibly. Trust Chisholm United FC - Best Football betting site in Vietnam.
Contact us:
Address: 51-3 Phan Dang Luu Street, Ward 1, Binh Thanh District, Ho Chi Minh City
Email: [email protected]
Hotline: +84388438680
Website: https://chisholmunitedfc.com/
Disclaimer: This is a paid press release. BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This PR may contain links to online sports betting and gambling websites that are not affiliated with BSCN. Recognizing that the laws and regulations involving online gambling and online sports betting are different everywhere, you expressly acknowledge and agree that it is your sole responsibility and obligation to ensure that any online gambling or sports betting activities that you undertake are legal in your relevant jurisdiction.
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BSCN
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