Upbit Korea Launches Spot Trading For GRAM Token

Upbit Opens GRAM Markets as Rebranded TON Token Goes Live

@Official_Upbit has launched spot trading for $GRAM, the newly rebranded native token of @Ton_blockchain, across its $BTC and $USDT markets. Trading went live at 17:00 KST on June 19, 2026, as part of a broader multi-asset rollout on the exchange.

Upbit listed nine digital assets across its Bitcoin and Tether markets on June 19, opening trading in staggered hourly windows from 3 PM to 7 PM Korea Standard Time. Gram, which recently rebranded from Toncoin, opened at 5 PM in that sequence.

The listing places $GRAM in front of one of Asia's most active retail trading bases. Upbit regularly ranks among the global top five for spot volume, processing $2 to $4 billion in daily trades and serving more than 8 million verified users.

A Rebrand With Deep Roots

The GRAM listing arrives just days after a significant identity change for the asset itself. The TON Foundation renamed its native token from Toncoin to Gram, with the ticker switching from TON to GRAM at 8:00 PM UTC on June 15, 2026. The rebrand followed an 81.22% community vote and was described as a purely cosmetic change.

TON will keep its name as the blockchain, while Gram becomes the label for the asset used across the network. The change is a name and ticker update only: there is no token swap, no migration, no claim, and holders do not need to do anything.

Pavel Durov announced on June 1 that The Open Network's native cryptocurrency would be rebranded from Toncoin to Gram, restoring the identity the project carried in its original 2018 white paper before the SEC forced Telegram to abandon its entire blockchain effort.

The Upbit listing gives $GRAM immediate exposure to millions of Korean retail traders, a demographic known for its high participation in new asset launches. Historically, initial Upbit listings can trigger sharp order-book imbalances and intraday price spikes as local demand discovers the asset. For the @Ton_blockchain ecosystem, the combination of a fresh brand identity and a marquee Korean exchange listing marks a notable moment in the token's post-rebrand trajectory.

Sources:
BeInCrypto: Upbit Listing Announcement Triggers Price Swings Across 9 Altcoins
CoinMarketCap Academy: Toncoin Rebrands as Gram
PlayToEarn: Toncoin Rebrands to Gram as TON Token Switch Goes Live