Meta Reenters Stablecoins, Rolls Out USDC Payouts To Creators On Solana And Polygon
Meta has begun rolling out USDC stablecoin payouts to select creators in Colombia and the Philippines via Solana and Polygon, marking the company's first crypto payment product since shutting down Diem in 2022.
Meta Returns to Crypto Payments with USDC
@Meta has quietly re-entered the stablecoin space, rolling out digital currency payouts for select creators in Colombia and the Philippines — its first move in the sector since shutting down the Diem project in 2022. The payouts run on the Solana and Polygon blockchain networks and use the stablecoin solana:EPjFWdd5AufqSSqeM2qN1xzybapC8G4wEGGkZwyTDt1v. The opt-in programme is documented on Meta's official Facebook business help page.
To receive payouts, creators must connect a compatible crypto wallet — such as MetaMask, Kraken, Phantom, or Binance — to their Facebook payout account, ensuring it supports USDC on either Solana or Polygon. Meta has also partnered with Stripe for crypto-specific tax reporting on the stablecoin payouts. A Meta spokesperson told Fortune: "We strive to offer the most relevant payment methods, which is why we are exploring how stablecoins could become part of our suite of options."
A Deliberate Pivot Away from Currency Issuance
Meta will not offer services to convert USDC into local currencies. Creators wishing to cash out must transfer to a third-party exchange and withdraw to a bank account independently, with applicable exchange fees. That narrow scope keeps Meta clear of money-transmitter obligations while still routing USDC through its creator-payment rails.
The approach marks a sharp contrast to the ill-fated Diem effort. Unlike the Libra/Diem project, Meta's new strategy is focused on being a distribution channel, integrating existing regulated stablecoins rather than issuing its own — a move that sidesteps the regulatory hurdles that derailed its previous attempt to act as a currency issuer.
Meta is the latest major firm to integrate stablecoins. Since early last year, under the Trump administration, Big Tech firms including Airbnb, X, Apple, and Google have all explored stablecoin integration, and following the 2025 passage of the GENIUS Act — which created a regulatory framework for dollar-backed stablecoins — major companies have begun making definite moves. Shopify has begun allowing merchants to accept USDC payments, Western Union has announced plans to offer a stablecoin on Solana, and DoorDash has begun working with payments startup Tempo on stablecoin driver payouts.
Sources
Fortune — Meta quietly rolls out stablecoin payments
Crypto Briefing — Meta officially launches USDC payouts for creators via Solana, Polygon
Meta — About Stablecoin Payouts (Official Help Page)
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Author
Jon WangJon studied Philosophy at the University of Cambridge and has been researching cryptocurrency full-time since 2019. He started his career managing channels and creating content for Coin Bureau, before transitioning to investment research for venture capital funds, specializing in early-stage crypto investments. Jon has served on the committee for the Blockchain Society at the University of Cambridge and has studied nearly all areas of the blockchain industry, from early stage investments and altcoins, through to the macroeconomic factors influencing the sector.