Floki and TokenFi go after TradFi with a two-month national TV blitz

From NYSE Studios to National TV

@FLOKI and @tokenfi have each signed separate media partnerships with New to The Street and Fintech TV, placing both projects in front of traditional finance audiences through a coordinated multi-channel campaign. Executive interviews were filmed at Fintech TV Studios inside the New York Stock Exchange and will air as sponsored content on FOX Business and Bloomberg TV.

FLOKI leadership will appear in two in-depth TV interviews each month, airing as sponsored content across Fox Business and Bloomberg TV, reaching over 219 million U.S. households. TokenFi leadership will similarly appear in two in-depth TV interviews each month across the same networks.

Over 100 thirty-second commercials will run monthly across major financial networks including CNBC, FOX Business, and Bloomberg, with another 50 ads on Bloomberg beginning in month two. Times Square visibility is provided through the Reuters 42nd Street Billboard, with ads running 20 times per hour, four weeks a month.

Targeting Accredited Investors and Family Offices

The initiative is designed to put both platforms in front of institutional and retail investors at a scale rarely seen in the crypto-finance sector. TokenFi will also participate in broker meet-and-greets, retail investor gatherings in New York City, and virtual sessions with family offices and accredited investors.

Three press releases per month, NYSE interview recaps, and targeted pitches to ABC, NBC, CBS, and FOX affiliates will push reach beyond crypto circles. Digital distribution is handled through New to The Street's YouTube channel, which has 3.4 million subscribers across its platforms.

TokenFi is FLOKI's sister project focused on simplifying crypto and asset tokenization, with a no-code interface that lets users launch or tokenize real-world assets, targeting the trillion-dollar tokenization market. The campaign for $FLOKI will also spotlight Valhalla, the project's blockchain game, which is set to launch on mainnet on June 30, 2025.

Both $FLOKI and $TOKEN are betting that the next phase of memecoin and tokenization adoption runs through the same screens that hedge funds and family offices watch every morning.

Sources:
FLOKI and New to The Street Announce Media Partnership to Reach 219M+ Households (PR Newswire)
TokenFi and New to The Street Announce National Media Partnership (Decrypt)
TokenFi and New to The Street National Media Partnership Details (Coinranking)