Binance Is Aggressively Pushing For 3 Billion Users

Yi He Sets Sights on 3 Billion Users

Binance Co-CEO @heyibinance used a recent Binance Online session to lay out one of the most ambitious growth targets in crypto. Speaking directly to the exchange's trajectory, she said the 1-billion-user goal that once seemed bold now looks well within reach, given that Binance has already crossed 300 million registered users.

"1 billion is a clear goal, and we can achieve that. So for this reason, we set a more aggressive goal at the 3 billion target. The reason is that I think if you want to be the best company in the world, you should think big," she said.

Yi He stated that Binance currently has 300 million users, but its goal is to reach 3 billion, aiming to become a global financial infrastructure. That framing is deliberate. Hitting that scale would push Binance well beyond its identity as a trading venue and into territory occupied by the world's largest financial institutions.

From Exchange to Financial Infrastructure

"Becoming a company with a scale of 3 billion users means Binance is not just an exchange; Binance is global financial infrastructure," she said, with the strategy including expanding services beyond trading into areas such as payments and day-to-day financial tools.

User growth trajectory at Binance shows clear acceleration: five years to reach 100 million users, two years for the next 100 million, and 18 months for the most recent 100 million. That pace gives some credibility to the ambition, even if tripling from 300 million to 3 billion represents a far larger leap than any the exchange has made before.

On 3 December 2025, Binance announced that Yi He had been appointed Co-CEO of the exchange, sharing the role with Richard Teng. Under the co-CEO model, Teng focuses on regulation and traditional finance, while Yi He drives product development and internal organizational transformation. The dual structure positions Binance to pursue scale while managing the compliance demands that come with it.

Binance's total product trading volume reached $34 trillion in 2025, user assets verified via Proof of Reserves reached $162.8 billion, and the total number of users exceeded 300 million. Those figures reinforce the platform's claim to be the world's largest crypto exchange by most measures, and form the baseline from which the 3-billion ambition is being launched.

Whether Binance can reach that number will depend on how far crypto adoption spreads beyond its current base, and how quickly the exchange can build the payment and financial tools needed to serve a genuinely mass-market audience.

Sources:
PANews: He Yi says Binance aims to reach 3 billion users
Stocktwits: Binance Co-CEO Yi He on user growth and hiring
BitPinas: Binance hits 300 million users