Warner Music Embraces NFTs Through Partnership with OpenSea

Warner Music Eyes OpenSea NFTs

Warner Music Group has formed a partnership with OpenSea to allow artists to build their fan base on Web3. The first collection involves Warner Records UK and Web3 company Probably Nothing.

Warner Music aims to leverage OpenSea’s expertise and brand position to expose its artists to the Web3 community, and also to introduce existing fans to Non-Fungible Tokens (NFTs). For example, artists will get early access to OpenSea’s drops product and get their own dedicated drop page to host limited-edition projects.

Warner Music is the third-largest record label in the world, while OpenSea is the largest NFT Marketplace by volume.

Oana Ruxandra, the Chief Digital Officer & EVP at WMG, said in a press release:

“Fundamental to music’s DNA is community – artists and fans coming together to celebrate the music they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources.”