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Telegram CEO Pavel Durov unveiled plans to open the doors of monetization for the platform's broadcast channels. The announcement, made on Wednesday, outlined a comprehensive scheme that allows content creators to reap financial benefits from their channels, starting next month.

Channel owners are in for a treat, as Durov disclosed that they can claim a significant 50% share of ad earnings generated from the display of their content to viewers. The remaining 50% will contribute to Telegram's revenue stream. 

Content creators will reportedly benefit from Telegram's vast audience on public channels, which boasts an impressive 1 trillion impressions per month.

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TON Blockchain Powers Payments

Adding a layer of innovation, the Telegram Ad Platform is set to exclusively utilize the TON blockchain for making payments. 

The TON blockchain has been gaining traction, with notable developments indicating a rising interest in its capabilities. Animoca Brands' announcement in November 2023 to become the largest validator on the TON blockchain for building blockchain-based games on Telegram further highlights the blockchain's potential.

While Telegram broadcast channels boast over one trillion monthly views, only a modest 10% of these views are currently monetized through Telegram Ads, a privacy-focused promotional tool. The opening of the advertising platform globally is anticipated to significantly boost this monetization rate.

In the wake of these announcements, the TON token experienced a surge, rising from a 24-hour low of $2.14 to a high of $2.93, currently stabilizing at $2.63. CoinMarketCap data reflects a remarkable spike in trading volume, soaring by over 350%.