Amsterdam, 28th June - Chirpley, the leading influencer marketing platform, is pleased to announce the successful implementation of several new features designed to enhance functionality and deliver optimal results for business clients. These advancements empower brands to execute diverse and targeted campaigns while optimizing their budgets effectively.

New Features:

1. Influencer Type Selection: Users now have the ability to choose from different influencer types, including nano, micro, and large. The platform allows for filtering based on maximum deal amounts per influencer, enabling more precise campaign targeting and efficient budget allocation.
2. Improved Filtering for Boosting Tweets and Accounts: Chirpley's enhanced filters prevent multiple deals with the same influencers for the same tweet or profile. This ensures optimal utilization of brand budgets and prevents redundancy in influencer partnerships.
3. Push Notification Invitations: In addition to email invitations, Chirpley introduces push notifications as a new method for inviting influencers to campaigns. This direct and instant communication method enhances engagement and response rates, facilitating seamless collaboration between brands and influencers.

Achieving Diverse and Targeted Campaigns:

Chirpley's implementation of the influencer type selection and improved filtering features has yielded significant benefits for business clients:

1. Diverse Range of Influencers: Brands can now access nano, micro, and large influencer segments, enabling them to reach distinct portions of their target audience and minimize audience overlap.
2. Budget Optimization: By proportionally distributing campaign budgets among selected influencer types, Chirpley ensures cost-effective utilization of resources. Smaller influencers contribute to budget efficiency, allowing for wider coverage and greater ROI.

Utilizing Push Notifications for Invitations:

The introduction of push notifications as an alternative invitation method brings several advantages to influencer campaigns:

1. Instant and Direct Communication: Influencers receive timely invitations directly on their mobile devices, ensuring prompt responses and participation.
2. Improved Engagement and Response Rates: Leveraging push notifications captures influencers' attention more effectively, resulting in higher engagement and improved response rates, ultimately driving the success of campaigns.

Enhanced Collaboration and Exclusivity:

Chirpley's new filtering mechanism for boosting tweets and accounts has fostered improved collaboration between brands and influencers, leading to the following outcomes:

1. Preventing Repetitive Deals: Influencers are now excluded from receiving multiple invitations for the same deal, eliminating redundancy and maximizing the effectiveness of campaigns.
2. Improved Brand-Influencer Engagement: By avoiding excessive communication and repetition, brands can establish more positive relationships with influencers, leading to increased engagement and better overall campaign results.

Looking Ahead: Future Development Plans

Chirpley remains committed to continuous improvement and is dedicated to providing its business clients with an exceptional experience. Future development plans include:

1. Advanced Matching and Invitations: Leveraging historical data to enhance the accuracy of influencer invitations and further optimize the matching process. This will streamline campaign setup and ensure the right influencers are selected for each deal.
2. Performance Enhancements: Ongoing efforts to improve the platform's performance, particularly in the matchmaking and invite modules. These enhancements will boost efficiency and provide a seamless experience for business clients.

With these recent functionality enhancements and ongoing development, Chirpley is poised to deliver even greater value to business clients. Effective collaboration with influencers, improved targeting, and optimized budget utilization will continue to drive successful influencer marketing campaigns, helping brands achieve their growth objectives.

About Chirpley:

Chirpley is a leading influencer marketing platform that connects brands with influencers across various industries. With innovative features, advanced targeting options, and seamless collaboration tools, Chirpley empowers businesses to achieve remarkable results in their influencer marketing

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