Dairy Queen partnered with the local NFT project Weirdo Ghost Gang (WGG), the renowned ice cream brand, to launch a pop-up NFT store in Chengdu, China.

The NFT store, themed around the "Ice and Snow Season," will be open from November 15 to December 31. A fusion of digital art and delectable treats, the pop-up store promises an immersive experience for patrons. Among the attractions is a range of co-branded merchandise, including the highlight – a Dairy Queen-WGG-themed ice cream.

In a move to reward its NFT community, WGG NFT holders will enjoy exclusive perks during the pop-up store event. The collaboration aims to blend the virtual and physical worlds, providing a novel and engaging experience for NFT enthusiasts.

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Weirdo Ghost Gang's Asia-Pacific Appeal

Weirdo Ghost Gang has established a strong presence in the Asia-Pacific region, garnering a considerable following. The NFT collection features 5,555 "Lil Ghosts" NFTs created by Hong Kong Web3 holding company ManesLab in 2021. With a trading volume exceeding 21,510 Ether ($43.5 million) since its inception, the collection boasts a current floor price of 0.485 ETH ($995.2).

The recent collaboration goes beyond mere marketing efforts, aiming to provide consumers with a deeper understanding of NFT art intellectual property (IP). 

The announcement comes amid a resurgence in the NFT market, with October witnessing over $574 million in trading volume, marking a 52% increase from the previous month. Ethereum continues to dominate the NFT blockchains, reporting a sales volume of over $279 million in the last 30 days, reflecting a 41% rise.